press release

Machida Keita becomes a new brand character! Cloretz 40th anniversary new commercial "Continue with a good breath! Good thief. ' will begin airing nationwide from April 1st.

2025.03.25 / Last updated: 2025.03.26

New Clorets commercials will be aired nationwide!
Machida Keita performs an exhilarating jump

Mondelise Japan Co., Ltd. (Head Office: Shinagawa-ku, Tokyo / CEO: Ikari Yusuke) has been using actor Machida Keita as the new brand character for the Claretz brand, which is celebrating its 40th anniversary this year, and has been working on the new commercial "Continue with a Good Breath!" Good thief. ' will begin airing nationwide from Tuesday, April 1st, 2025 .

This commercial expresses the fact that in a busy modern society, a bite of "Clorets" can be used to refresh not only your breath but also your mood. The highlights are the dynamic jumps that Machida Keita shows in the light music and the scenes of his colleagues transformed into band crew.

Highlights of the new commercial! "Let's take a good breath and continue to do a good job."

Let's keep breathing and keep doing good

The story of this commercial begins with an office worker played by Machida Keita sighing at the tasks that are piling up in front of him. At such times, chewing a piece of Chlorets will instantly refresh you!
The colleagues in the office quickly turn into band crews, and Machida continues his work with great energy as exhilarating music plays. At the end, you'll also be sure to watch this refreshing scene where the post-it notes, which have their tasks finished, fly like confetti.

Machida Keita becomes the new brand character! A wide range of activities, it's a hot topic

Machida Keita, who is active in many fields, including films, dramas, and stage plays, has been appointed as the new brand character for Clarets. With a refreshing and sophisticated image, Machida is perfect for embodying the refreshing feeling of "Clorets."
In the new commercial, we will be paying attention to the jump scenes that make use of Machida's high physical abilities and rhythmic movements.

Clorets' 40th anniversary! A new concept of "Continue breathing well! Good thrill."

Clorets, which will mark its 40th anniversary in 2025, has completely redesigned its brand concept. With the slogan "Continue to breathe well! Nice to breathe well," it has evolved as a gum that can be used to refresh your breath, but also to make your mood feel more refreshing.
For modern people who are busy every day, Crowlet's offers a moment of change of mood.

CM overview

Title : Cloretz: "Continue with a good breath! Good thrill" (15 seconds)
Starring : Machida Keita
Broadcast start date : Broadcast nationwide from Tuesday, April 1st, 2025
Viewing URL : https://youtu.be/l93_jGWMK2g

Machida Keita Profile

Born on July 4, 1990, from Gunma Prefecture
In 2010, he passed the EXILE Theatre Company audition and made his acting debut
Main appearances include NHK's TV drama "Hanako and Anne," the Taiga drama "Shocking the Blue Sky," and the drama "If you're a virgin until you're 30, you can become a wizard."
Appearing in the role of Fujiwara Kimito in the 2024 Taiga drama "To the Shining You"
He will play the main character, Kinosaki Tatsuhiko, in drama 9 "The Unstable Search Team: The Truth Who Disappears" which starts at 9pm on Friday, April 11th, 2025.

About Mondellies Japan

Mondellies Japan is the Japanese subsidiary of Mondellies International, popular in approximately 150 countries. It began business in Japan in 1960 and has developed a wide range of brands, including Chlorets, Ricaldent, Halls, Oreo, and Ritz. It boasts the second largest share in the gum market in Japan.