First TV commercial aired for “ProConnect”, which connects freelancers and companies.

WorkX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tomoharu Higashino, hereinafter "WorkX") will release the first TV commercial for "ProConnect", a platform that matches high-class freelancers with companies, on November 27, 2024. Broadcasting will begin on Wednesday (Wednesday). This commercial features actor Tetsuji Tanaka and humorously depicts corporate executives struggling to procure human resources .

What is "ProConnect"?

Propose optimal professional human resources in as little as 8 hours

"ProConnect" is a platform that creates a database of more than 6,000 high-class freelance consultants, including those from consulting firms, and makes it possible to procure human resources that meet the challenges of companies.

Using our unique AI matching technology, we will suggest the most suitable human resources within 8 hours of consultation. Furthermore, we offer services in which our in-house consultants make effective use of freelancers to support comprehensive problem solving.

Background of TV commercial airing

In today's world where the need for specialized human resources is increasing, we offer new options.In
recent years, with the development of technology, specialized fields have been fragmented. Regardless of whether the work is done in-house or outsourced, it is becoming increasingly difficult to source human resources with the necessary skills. More and more companies are saying they want to procure reliable professionals in a short period of time. "ProConnect" is attracting attention as a new service that addresses these issues.

With the catchphrase "Freelance consulting is an option," the commercial aims to convey to many people the benefits of using freelance consultants and contribute to solving corporate issues.

CM overview

starring Tetsuji Tanaka and depicting a scene in which a corporate executive is having trouble procuring human resources
will be aired nationwide, consisting of two parts.

1. ``The Wrong Person'' Edition
   depicts the anguish of executives who encounter mismatches in human resource procurement.
   Click here to watch
2. ``Cat's Paw''
   A humorous depiction of executives who are at a loss for options and find the optimal solution.
   Click here to watch

Comment from Tetsuji Tanaka

``Appearing in this commercial was the first time I heard about ProConnect's service, which matches companies and freelancers.I realized that a new era was coming. I think this service is truly wonderful because it connects companies with professional consultants to help their businesses succeed. What I keep in mind as an actor is to do my best in each cut. It's about getting the lines into your body so you don't say anything wrong. If you prepare yourself to the best of your ability, all you have to do is shoot on the day of the shoot, and the director will use whatever cuts you like afterwards. The highlight of this commercial is a humorous scene in which a top-notch executive worries about assigning a consultant. The filming took place in an office, but it would be interesting to see it in a different location next time, such as on an airplane or in the city. Use ProConnect to find the best talent in the shortest possible time and improve your business results! ”

Comment from Tetsuji Tanaka

WorkX initiatives

which is creating the next 100 years of work
, provides professional human resources procurement services that respond to corporate issues. Our main services include:

• ProConnect series
  A matching platform that connects high-class freelancers and companies.
  • ProConnect: Service site
  • ProConnect Engineer: Click here for details
• LeanX series
  We provide DX/AI consulting services and support corporate digitalization.
  • LeanX: Click here for details

Company Profile

• Company name : WorkX Co., Ltd.
• Representative : Tomoharu Higashino
• Established : October 2018
• Location : 3rd floor, Unosawa Tokyu Building, 1-19-15 Ebisu, Shibuya-ku, Tokyo
• Business content : Freelance matching “ProConnect” series, consulting “LeanX” series
• URL : https://work-x.com

Inquiries regarding this matter

WorkX Co., Ltd. Public Relations
E-mail : [email protected]

■Press release source - WorkX Co., Ltd.
https://companydata.tsujigawa.com/company/2010401141448/