press release

Yuki Yoshizawa also highly praised it! Shinjuku specialty “Mala tongue at home”

2024.12.02 / Last updated: 2024.12.03

``Delicious health and beauty'' Frozen Mala Ton from Shinjuku
``Mala Tan at Home'' is now available nationwide! 30% off coupon now available

The one and only original Japanese Mala soup from Shinjuku, “Mala Tan at Home”

A D2C brand operated by Home Malatan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Co-Representative: Yu Saito), a group company of Nexstar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director, President and CEO: Yukio Hosoda) ``Mala tan at home'' is available at the famous restaurant ``Cho Mala Tan Shin-Okubo Main Store'' in Shin-Okubo, Shinjuku-ku ( Tabelog URL ) flavors are now available nationwide as frozen Mala Soup that you can easily enjoy at home

Based on the concept of ``delicious health and beauty,'' we offer healthy and easy-to-prepare Mala soup using authentic spices that suit the Japanese palate. The official website ( Ouchide Malatan official website ) is constantly updating product details and advantageous information.

[Mala tan at home] 4 charms

We use a double soup that combines light chicken soup with the concentrated flavor of delicious You can enjoy the taste of authentic spicy soup arranged for Japanese people.
healthy
cup is 192kcal and low in sugar and fat. Healthy food that you can drink without feeling guilty.
We use carefully selected ingredients such as safe We use unbleached, extra-thick raw Harusame produced in Nara Prefecture.
Easy
frozen soup can be heated up and ready in 3 minutes. You can also customize it using leftover vegetables from the fridge.

Try it at a discount with Yuki Yoshizawa's exclusive coupon

In order to spread ``Malatan at home'' nationwide, influencer Yuki Yoshizawa has issued a special coupon. Don't miss this opportunity to get 30% off on all products!

Coupon code : yuki
Discount rate : 30% off
Terms of use : Can only be used once per person, cannot be used in conjunction with other coupons.

, please check the official website ( Mala Tan official website

Yuki Yoshizawa
official Instagram @yuki_yoshizawa_

Check out the anti-stealer guidelines

Compliance with guidelines under the Stealth Marketing Prevention Act

From October 1, 2023, based on the Act on Premiums and Representations, regulations have been tightened for advertisements displayed by businesses such as stealth marketing by requesting or instructing a third party. When we do business with creators, we sign NDAs (non-disclosure agreements) and thoroughly check the stealth marketing prevention guidelines established by the Consumer Affairs Agency, in order to expand the range of services that companies can rely on with confidence.

Regulation of displays that make it difficult for general consumers to distinguish that they are labels from businesses

(Cabinet Office Notification No. 19, March 28, 2020) Based on the provisions of Article 5, Item 3 of the Act on Prevention of Unjustifiable Premiums and Misleading Representations (Act No. 134 of 1960), “General The following will be designated as "labels for which it is difficult for consumers to distinguish whether they are labels from a business operator" and will come into effect from October 1, 2021. "Displays that make it difficult for general consumers to discern that they are the display of a business operator" A display that a business operator makes regarding a transaction of goods or services that it supplies, and that is a display that is visible to general consumers. It is recognized that it is difficult to distinguish between

Guidelines established by the Consumer Affairs Agency

Sauna-specific “Sa Mei Malatan” is a hot topic at hot spring facilities nationwide!

The new product "Samei Malatan" is a special spicy bath developed for sauna users. It is designed to deliciously replenish the magnesium and potassium lost through sweat, and is now available at hot spring facilities.

Features

Made with fresh vermicelli made from green lettuce and potato starch.
The double soup made with over 30 types of spices is exquisite.

Currently available at facilities such as "SAUNA STAND KOKAGE" in Omachi City, Nagano Prefecture. For more information, please visit the SAUNA STAND KOKAGE official website

Initiatives to reduce food loss

“Mala tan at home” also contributes to “reducing food loss”, which is SDGs goal 12-3. We are promoting the use of discarded ingredients by providing flexibility in cooking that allows households to use leftover ingredients, and by developing a ``Daily Malatan'' menu for restaurants.