"Bifidobacterium" commercial featuring Mao Asada's brilliant skating

Nationwide broadcast starts from Monday, November 18, 2024!

Morinaga Milk Industry Co., Ltd. has released a new TV commercial, “Everyone Bifidobacterium Pose Challenge,” which conveys the importance of the intestinal environment and the appeal of “bifidobacteria,” which is essential for its care, based on over 50 years of research on bifidobacteria. I created it. Figure skater Mao Asada and 268 general applicants will be showing off a bifidobacterium pose in a Y-shaped balance . This new commercial will be aired nationwide from November 18, 2024 (Monday).

Overview of the new TV commercial “Everyone Bifidobacterium Pose Challenge”

Title: Everyone Bifidobacterium Pose Challenge
Cast: "Bifidobacterium Pose Challenge" campaign winners
Broadcast start date: November 18, 2024 (Monday)
Area: Nationwide
Official video URL: "Everyone Bifidobacterium Pose Challenge" Edition

Highlights of the CM

1. Co-starring Mao Asada and general applicants

Mao Asada and 268 people selected through the campaign gathered together to try the "Bifidobacterium Pose" which incorporates Y-shaped balance. Please pay attention to the dynamic video with everyone in the same pose.

2. Challenge all at once! Participants lined up in the shape of a large intestine

The scene where general applicants line up in an arrangement that resembles the shape of a large intestine and Asada gracefully skates between them is a must-see. The scenes where participants of various age groups, from children to adults, come together are moving.

3. Mao Asada's amazing slide

Mr. Asada's smooth skating, showing off his professional skating skills, adds even more charm to the commercial.

Shooting secret story

It wasn't easy to take a photoshoot in which everyone had to do the Bifidobacterium pose. Some participants had difficulty maintaining their poses, but Mr. Asada always smiled and encouraged the participants, creating a peaceful atmosphere at the scene. All the staff said that their professional attitude was impressive.

Comment from Mao Asada

Thank you very much for the many applications for the "Bifidobacterium Pose Challenge" campaign. It was a difficult photoshoot in which everyone had to maintain the "Y-shaped balance" or "Bifidobacterium pose," but the bifidobacteria poses of the selected participants were so beautiful that I was moved. Skating with Biffy was a lot of fun, so please take a look.

Comment from Mao Asada

Performer profile

Mao Asada

figure skater. Born in 1990. Born in Aichi Prefecture. Won a silver medal at the 2010 Vancouver Olympics. He has won the World Championship 3 times, the Four Continents Championship 3 times, the GP Finals 4 times, and the All Japan Championship 6 times. At the 2014 Sochi Olympics, she performed a free skate performance that moved people all over the world. After retiring from active duty in 2017, he toured all over Japan with ice shows he produced. From June 2, 2024, his first theatrical ice show "Everlasting33" will be held at Tachikawa Stage Garden. On November 11, 2024, he opened an ice rink named after himself, "MAO RINK TACHIKAWA TACHIHI."

staff list

What is Bifidobacterium? The key to health that Morinaga Milk has been researching for over 50 years

What is Bifidobacterium?

Bifidobacteria are beneficial bacteria that live in the intestines and regulate the intestinal environment by producing organic acids such as acetic acid. Morinaga Milk is known to be an essential bacterium for the health of intestinal flora, and Morinaga Milk has continued its research and product development for many years.

Bifidobacterium BB536

Bifidobacterium BB536, discovered by Morinaga Milk in 1969, is a strain that has the characteristic of easily colonizing the human intestine. It is resistant to acids and oxygen, and is used in many products such as yogurt and supplements.

Related links

• Bifidobacterium pose challenge special site: https://www.morinagamilk.co.jp/products/brand/b-kin/challenge/
• Morinaga Milk official website: https://www.morinagamilk.co.jp
• Bifidobacteria product introduction page: https://www.morinagamilk.co.jp/products/brand/b-kin/

Contact
Morinaga Milk Customer Service Office
toll-free number: 0120-369-744

■Press release source - Morinaga Milk Industry Co., Ltd.
https://companydata.tsujigawa.com/company/8010401029662