Attention analysis of the 75th NHK Kohaku Uta Gassen! Ranking announcement

What was the moment in Kohaku 2024 that captivated viewers the most?
75th NHK Kohaku Uta Gassen Attention Ranking Announcement

The 75th NHK Kohaku Uta Gassen was broadcast on Tuesday, December 31, 2024. REVISIO Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasushi Koriya) analyzed the scenes that were most riveted to viewers based on its unique "gazing data" that utilizes human body recognition technology .

The 2024 Kohaku Uta Gassen was a great success, with gorgeous artists performing under the theme of "A Song for You," and many special projects and surprise performances. Among them, which scene was the moment that attracted the most attention from viewers? Let's take a look back at it along with the attention ranking published by REVISIO.

B'z ranks first in the attention ranking! Attract viewers with surprise performances

What most kept viewers glued to the 2024 Kohaku Uta Gassen was B'z's surprise performance of "LOVE PHANTOM" and "Ultra Soul" at 9:57 p.m. (attention level: 71.0%).

As planned, after performing "Illumination," the theme song for the morning drama "Omusubi," B'z moved from the special stage to NHK Hall and sang two of Heisei's biggest hits. The entire venue was filled with excitement, with host Kanna Hashimoto exclaiming in surprise at this unexpected performance. At this moment, even the viewers in front of the TV seemed unable to take their eyes off it.

Attention ranking TOP5

1. B'z "LOVE PHANTOM" "ultra soul" (21:57-21:58) Attention level: 71.0%
2. “Firefly Light” sung by all performers (23:43-23:44) Attention level: 69.2%
3. Da-iCE×ME:I “You can fly too!” (21:04) Attention level: 68.8%
4. Kenshi Yonezu “Goodbye, see you someday!” (23:10) Attention level: 67.6%
5. Creepy Nuts “Bling-Bang-Bang-Born” (21:01) Attention level: 67.1%

Luxury projects and collaborations that are popular on SNS

• Broadcasting 100th anniversary project “Let’s sing and dance! KIDS SHOW”
• SP collaboration between Kenshi Yonezu and “Tiger ni Tsubasa” cast
• B'z's surprise performance

In particular, the 10 artists participating for the first time and the collaboration in the special project became a hot topic on social media, boosting the excitement of the program.

REVISIO's attention data reveals the true feelings of viewers

REVISIO uses human body recognition technology installed in home televisions to measure viewers' "attention." Using this unique data, we can accurately analyze which scenes received particular attention.

In addition, REVISIO's viewing data publication site ``RE.Source'' updates the popularity rankings of major programs in the Kanto and Kansai areas every day. Since you can check viewing data for free, you can easily understand the popularity trends of TV programs.
Click here for details: Check the latest viewing data on RE.Source!

About REVISIO Co., Ltd.

REVISIO is a company that provides viewing data analysis services that utilize human body recognition technology. We provide "attention data" for TV programs and commercials to more than 200 clients in Japan, contributing to advertising and program production.

If you would like to know the rankings and analysis based on the latest viewing data, please check out REVISIO's "Viewing Quality Blog".
Click here for the viewing quality blog

Contact
REVISIO Co., Ltd. Public Relations Officer
Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Anbu Tokyo
E-mail: [email protected]
Tel: 050-5897-4931

■Press release source - REVISIO Co., Ltd.
https://companydata.tsujigawa.com/company/8010401117021/