press release

Nanao's new CM "Rap de MATSUI" will start airing on December 26th

2024.12.19 / Last updated: 2024.12.19

Propose your investment in style! Delivering the appeal of investment with a lighthearted rap,
the new commercial “Rap de MATSUI” starring Nanao starts airing

Matsui Securities Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Satoshi Warita, hereinafter referred to as the "Company") will release a new TV commercial "MATSUI in rap" featuring actor Nanao on December 26, 2024. Broadcasting will start from (Thursday). Nanao stylishly and uniquely expresses the fun and possibilities of investing based on our company's slogan, "Making investing serious and fun."

Nanao is charming! Expressing the joy of investing in rap

In the new commercial ``MATSUI in Rap'', Nanao, who is active in a variety of media, uses a light rap to convey the appeal of Matsui Securities. We will introduce points of interest to both beginners and experienced investors at a fast pace, such as ``Being a pioneer in online securities'', ``Easy to invest on your smartphone'', and ``Investing that can be started with as little as 100 yen''.
Pay attention to Nanao's facial expressions and gestures, which exquisitely intertwine her professional and serious side with her bright and charming side.

We decided to hire Nanao because we believe that the "seriousness" and "fun" that she embodies are consistent with our slogan, "Make investing serious and fun." We will deliver messages to many people to make investing more accessible and approachable.

Highlights of the CM

■ Conveying the appeal of Matsui Securities through rap

Starts with the scene where Nanao appears dashingly

Nanao raps in a smart office space while using a Matsui Securities app with her smartphone in hand. We will explain the unique features of Matsui Securities in an easy-to-understand and fun way. There are plenty of performances that will catch your attention, such as facial expressions that change according to the rhythm of the rap, and cute gestures that include winks.

■ Behind the scenes: Professional attitude

Despite the difficult rap part, where the rhythm changes every few seconds, Nanao gave a perfect performance while closely discussing with the filming staff. Furthermore, in between photo shoots, he incorporated the slogan "Investing seriously and in a fun way" into the conversation, and his attitude of trying to deeply understand the appeal of Matsui Securities was impressive. We got a glimpse of his charming face as he looked forward to taking pictures during his lunch break.

Making video is also available! Please take a look at the behind-the-scenes scenes at the shooting site and Nanao's natural expressions.
▶ Click here for the making video

CM overview

Title : “MATSUI in Rap” (15 seconds/30 seconds)
Performer : Nanao
Broadcast start date：
- Kanto area: From December 26, 2024 (Thursday) *Broadcast starts from December 24 (Tuesday) in some areas
- Kansai area: From Wednesday, January 1, 2025
CM video URL : 15 seconds version
　　　　　　　 30 seconds version

Nanao profile

Name : Nanao
Date of birth : October 28, 1988
Birthplace : Saitama Prefecture
Main appearances：
- Drama “Marriage is difficult for ninjas”
- Movie “TOKYO MER the Movie: Running Emergency Room”
- Movie "Monster Lumberjack"
- In the drama ``Innocent Hawk,'' he became a hot topic for his comical portrayal of the main character who appears to be competent but is actually incompetent.
He opened “NANAO OFFICIAL FANCLUB” in August 2024 and is active in various fields.

Matsui Securities

Our company's slogan is "Make investing serious and fun," and we provide unique and approachable products and services that lower the hurdles to investing. Through this commercial, we hope that as many people as possible can experience the fun and possibilities of investing. We will continue to aim to be a securities company that can support each and every customer to enrich their lives.

Company Name
Matsui Securities Co., Ltd.
Financial Instruments Business Operator Kanto Local Finance Bureau (Kinsho) No. 164
Member Association Name
Japan Securities Dealers Association, Financial Futures Association, General Incorporated Association