Sakana Dream Co., Ltd. begins test sales of the new variety “Yume Aji”

Introducing the highest quality farmed fish, a new challenge to become the world's most delicious fish
A new variety, ``Yumeaji,'' created from the mythical fish ``Kaiwari'' and ``Golden horse mackerel.''

Sakana Dream Co., Ltd. announced that it will begin test sales of the newly developed farmed fish "Yume Aji" from December 2, 2024 (Monday). a new variety born from a unique aquaculture technique , with the parents being the mythical fish ``Kaiwari'' and the ``Gold horse mackerel'' from Minamiboso, Chiba Prefecture . It has received high praise from Michelin-starred sushi chefs, and is known for its fatty texture and elegant taste.

Birth of “Yume Aji” – Pursuit of the world’s most delicious farmed fish

``Yume Aji'' is a product of Goro Yoshizaki, co-founder of Sakana Dream Co., Ltd. and professor at Tokyo University of Marine Science and Technology, who focused on the phantom fish ``Kaiwari'', which had rarely been distributed in the market until now, in order to change the concept of farmed fish. It was born from this. Kaiwari is a fish that is highly valued by brokers at Toyosu Market, but the amount of fish caught is unstable, and it rarely appears on the general market. Therefore, by breeding horse mackerel as one parent, a variety called ``Yume Aji'' was born, which allows for stable cultivation, and is both delicious and easy to raise.

Characteristics of “Yume Aji” – Unique fatty seaweed and elegant taste

``Yume Aji'' is a farmed fish with rich fat and delicate flavor. In particular, it is praised for its refreshing taste, which rivals that of first-class natural products, and its high fat content, which is unique to farmed fish. This creates a special taste that cannot be enjoyed with wild fish. It is highly praised by Michelin-starred sushi chefs and brokers at Toyosu Market as a fatty seaweed that is rarely found in the wild.

Sustainability – respecting the ecosystem

``Yume Aji'' was developed as a ``cultured fish that lasts for only one generation'' without reproductive stem cells, and even if the fish escapes from the cage due to a natural disaster, it will not mate with other wild fish, reducing the impact on the ecosystem. Prevents. Through this, we are working to achieve both aquaculture and ecological sustainability.

Test sales – rollout at major retail stores

Test sales of "Yume Aji" will be held at Japan's leading fresh fish retailer "Nakajima Suisan" and Tokyo's popular "sakana bacca." The sales locations and sales period are as follows.

Aged Sushi Man (Michelin) Comment from Ko Hakusan

``Yume mackerel'' is a fish that does not have the characteristic odor of farmed fish and has a high-quality fatty texture similar to that of large natural striped horse mackerel. Especially from spring to summer, there tends to be a shortage of high-quality fatty fish. Although we have never handled farmed fish in the six years since we opened our store, we felt that we could offer this quality to our customers.

Aged Sushi Man (Michelin) Ko Hakusan

Future prospects – Branding of “Yume Aji” and development of new farmed fish

Sakana Dream Co., Ltd. aims to brand "Yume Aji" and plans to ship 7,000 to 10,000 fish to Toyosu Market in 2025. We plan to expand our product lineup by expanding sales to sushi restaurants and fresh fish retail stores in the Tokyo metropolitan area, and working to develop new farmed fish following kaiwari.

Corporate Philosophy – Creating and delivering the world’s most delicious fish

Sakana Dream Co., Ltd., as a fisheries startup from Tokyo University of Marine Science and Technology, has the corporate philosophy of "creating and delivering the world's most delicious fish," and uses the world's most advanced aquaculture technology to produce rare fish that live in the waters around Japan. We aim to produce stably and deliver its deliciousness to all over the world.

Business overview

① Search

Explore the most delicious fish species among the 4,000 species that live in Japan

②Development

Utilizing the world's best breeding technology to achieve improved taste and stable production

③Production

Pursuing optimal breeding environments and farming methods through collaboration with fish farmers across the country

④Sales

Increase brand value and promote sales and export to restaurants and retail stores

Company profile of Sakana Dream Co., Ltd.

• Company name : Sakana Dream Co., Ltd.
• Address : 1303 Reage Tateyama Ocean Tower, 493-19 Minato, Tateyama City, Chiba Prefecture
• Representative : Representative Director and CEO Shunichiro Hosoya
• Established : July 3, 2023
• Official website : https://sakana-dream.com/

Contact information

• Sakana Dream Co., Ltd. Public Relations
• Email address : [email protected]

■Press release source - Sakana Dream Co., Ltd.
https://companydata.tsujigawa.com/company/5040001129136/