Number_i has been appointed as the new global brand muse for “Sekkisei”!

A new commercial for Number_i that expresses the transparency of beautiful clear skin and unwavering faith

New TV commercial "i Bright. - Looking forward, to this skin. -" will start broadcasting from November 7th.

Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Kobayashi) celebrates the 40th anniversary of the skin care brand "Sekkisei" by introducing the artist group "Number_i" (Sho Hirano, Yuta Jinguji, Yuta Kishi). ) has been appointed as a new global brand muse. The new TV commercial for “Sekkisei” starring Number_i, “i Bright. Looking forward, to this skin.” will begin airing nationwide from Thursday, November 7, 2024 .

Number_i becomes “Sekkisei” global brand muse! Its significance and background

Sekkisei is one of Japan's leading skin care brands that was founded in 1985, and continues to be loved by people of all generations, nationalities, and genders. Number_i, with its unique brilliance, has been appointed as the new global brand muse. Their images, which symbolize their firm beliefs and strong determination, resonate with the brand's philosophy of ``Looking forward and supporting the beauty of everyone.''

KOSÉ emphasizes the 3Gs: ``Global,'' ``Gender,'' and ``Generation,'' and Number_i was selected as its first skin care brand muse because it embodies these 3G values.

Highlights of the new TV commercial “i Bright. Look forward to this skin.”

The new commercial ``i Bright. - Looking forward to this skin.'' was shot in a fantastic world of light and water. Amid the reflections of the shimmering water, Number_i emits its inner radiance, projecting a powerful image that seems to illuminate even the future. In addition, the transparency achieved by ``Medicinal Sekkisei'', which was renewed in March 2024, resonates with their strong will and beautiful skin, expressing a highly pure ``Bright of a new dimension.''

Number_i talks about his commitment to skin care and ideal skin

During the filming of this commercial, an interview was held in which the three members of Number_i talked about their ideal skin. They idealize ``transparent'' and ``moisturized skin,'' and also talk about the feeling of using ``Medicated Sekkisei Brightening Essence Lotion.'' Mr. Hirano suffers from dry skin, but says that using this new lotion made his skin feel moisturized and moisturized. The trio also love how relaxing the lotion's scent is, and encourage their fans to give it a try.

“Sekkisei” (Making & Interview) Video: https://www.youtube.com/watch?v=cd8AC5OHLmE

Power-up points of “Medicinal Sekkisei Brightening Essence Lotion”

Sekkisei's popular item ``Medicated Sekkisei Brightening Essence Lotion'' has been used as a medicated whitening lotion containing Japanese and Chinese plant extracts since 1985. With this renewal, "W-stearyl glycyrrhetinate", which achieves the double effect of whitening and preventing rough skin, has been newly added, making it even more powerful. It leads to beautiful skin as clear as snow, and is effective in preventing rough skin and age spots.

A campaign where you can win a Sekkisei Bright towel handkerchief with “Number_i message card” is also being held.

We are also running a giveaway campaign for "Sekkisei Bright Towel Handkerchief with 'Number_i Message Card'" for those who purchase eligible products. By purchasing eligible products at stores and EC sites nationwide and applying on the campaign site, you will be entered into one of 3,000 lucky winners.

New visuals of “Sekkisei x Number_i” are appearing one after another all over the country

Number_i, the new global brand muse for ``Sekkisei'', will be displayed as a large advertisement all over Japan. New visuals will be rolled out at various locations such as Haneda Airport, Omotesando, and Umeda, and for a limited time, you can enjoy the world view of "Sekkisei x Number_i."

Contact information

Kose Co., Ltd. Public Relations Department
Phone number: 03-3273-1515
Official website: https://sekkisei.jp/

■Press release source - Kose Co., Ltd.
https://companydata.tsujigawa.com/company/7010001043552/