Q.今回のCMのみどころは

大きな“5”のシンボルから飛び出すような感じで撮影したのですが、あまり見たことのない新しいCMになっているんじゃないかなと思います。飲みレポのシーンが印象に残っています。どんな味なのか皆さんも気になっていると思うので、是非飲んで試してもらいたいなと思います。

Q.新商品のアルコール5％の「アルゴ」を飲んだ感想

本当に美味しくて、ゴクゴク飲んじゃいました。実際アルコール5％って聞くとちょっと味が薄くなっていたりとか、なんかコクがちょっと減っていたりするのかなと思ったのですが、本当にそんなことなくて。コクもありましたし、フルーティでとっても飲みやすくて、自分のすごく好きな味で美味しかったです。

Q.アルゴに合いそうなロンドンでのおつまみなど

私はフィッシュ＆チップスがすごく好きで、実際に（今夏滞在していた）ロンドンでも週1ぐらいで食べていて、すごく美味しかったので、「アルゴ」にも合うんじゃないかなと思います。

New product “Argo” announced! Rina Kawaei conveys her charm with a laurel wreath

press release

New product “Argo” announced! Rina Kawaei conveys her charm with a laurel wreath

2024.09.23 / Last updated: 2024.09.25

New TV-CM to start airing nationwide on September 23rd (Monday/holiday)

Gekkeikan Co., Ltd. (President: Haruhiko Okura) will release ``Argo'', a sake with an alcohol content of 5% featuring actor Rina Kawaei, nationwide from September 23, 2024 (Monday, holiday). A new TV commercial will also begin airing on the same day.

"I've been waiting for sake like this."

The key copy of the new commercial, ``I've been waiting for sake like this.'' conveys the appeal of sake that can be enjoyed casually to those who only enjoy sake on weekends and those who are concerned about the alcohol content. We will utilize Rina Kawaei's refreshing image to promote products that are supported by a wide range of generations.

Highlights of the commercial and behind-the-scenes stories

The surprised expression on his face after drinking “Argo” is impressive.

Mr. Kawaei appeared in a costume based on blue, which is the image color of the product, and announced the product with an energetic "Jajaan!" Afterwards, the surprised expression on his face as he drinks ``Argo'' poured into a transparent glass is impressive. During the shoot, Mr. Kawaei practiced many times in order to carefully express the characteristics of the product.

“Gekkeikan Argo Sake 5.0” product details

Product name : Gekkeikan Argo Sake 5.0
Capacity/Reference retail price : 720mL bottle/880 yen
300mL bottle/380 yen
Alcohol content：5％
Taste : Sweet, rich
Release date : September 23, 2024 (Monday/Holiday)

Rina Kawaei’s profile

Born in 1995. She has appeared in the NHK TV drama series ``Toto Nee-chan,'' as well as movies and plays such as ``Ajin'' and ``Step.'' In 2022, she will play the lead role in the NHK TV drama series Come Come Everybody, making her one of the most anticipated actresses right now. This year, 2024, I will be starring in the drama ``My Neighbor Nurse Aid'' (NTV), which is my first starring role in the ground-based GP band, and the movie ``Henn na Ie'', in which I appeared as the heroine and became a huge hit with box office revenue exceeding 5 billion yen. He has been expanding his range of activities, appearing in the movie ``Dear Family'' and starring in the play ``Spirited Away,'' which recently premiered in London.

Comment from Rina Kawaei

Rina Kawaei during the commercial shooting

Q.What is the highlight of this commercial?

I shot it so that it seemed to pop out from the big "5" symbol, and I think it's a new commercial that I haven't seen before. The drinking report scene left an impression on me. I'm sure you're all curious about what it tastes like, so I hope you'll give it a try.

Q. Impressions after drinking the new product “Argo” with 5% alcohol

It was really delicious and I drank a lot. In fact, when I heard that it was 5% alcohol, I thought that the taste would be a little weaker, or that the richness would be a little less, but that's not really the case. It was full-bodied, fruity, and very easy to drink, and it was delicious with the flavor that I really like.

Q.Snacks in London that would go well with Argo.

I really like fish and chips, and I actually ate it about once a week in London (where I was staying this summer), and it was really delicious, so I think it would go well with Argo.