PUMA's "Rewrite the Classics" featuring Dua Lipa and Rosé

PUMA's new campaign "Rewrite the Classics" has started!
Dua Lipa and BLACKPINK Rosé wear “SPEEDCAT OG” in style

Dua Lipa and Rosé are back!

PUMA is launching a campaign called ``Rewrite the Classics'' featuring pop star Dua Lipa, a globally popular global ambassador, and Rosé, a member of South Korea's popular girl group BLACKPINK. (Rewrite the Classics)” will be rolled out worldwide from December 5th (Thursday) following the 2023 winter season. The campaign aims to re-introduce PUMA's classic design into the modern era and appeal to a new generation of fans

New visual for “SPEEDCAT OG” released! Special initiatives to commemorate the 25th anniversary of release

This campaign spotlights PUMA's iconic lifestyle shoe, the SPEEDCAT OG. This shoe was created in 1999 and is based on the racing shoes worn by F1™ Grand Prix drivers. Celebrating its 25th anniversary in 2024, the SPEEDCAT OG, reprinted from PUMA's archives, is once again attracting attention from celebrities and fashion enthusiasts.

A campaign visual featuring Dua Lipa and Rosé wearing SPEEDCAT OG in different colors has been released. The background depicts a vast natural landscape and endless electric wires, showing the two enjoying a free journey. Rosé paired the black SPEEDCAT OG with a silver racing jacket for a sophisticated look. Meanwhile, Dua Lipa incorporates Puma's racing style into the red SPEEDCAT OG, expressing strength and freedom.

Shop list and purchasing method

“SPEEDCAT OG” can be purchased at the following stores and official online store.

• PUMA Store (Harajuku Cat Street, Osaka, Odaiba, Fujimi, Kyoto, Fukuoka)
• PUMA Official Online Store ( https://jp.puma.com )
• PUMA app
• Some stores

*Inventory may vary at some stores. Please note that the red color (02 color) is sold out as of November 19th, and the resale date has not been determined. Please check each store's website for the latest inventory status.

Product details

• Product name : SPEEDCAT OG
• Suggested retail price : 14,300 yen (tax included)
• Product number: 398846
• Color : Black (01), Red (02)

Color: Black (01)

Unisex Speedcat OG Sneakers
PUMA Black-PUMA White

Color Red (02)

Unisex Speedcat OG Sneakers
For All Time Red-PUMA White

About PUMA

PUMA is the world's leading sports brand in footwear, apparel and accessories. We have been supporting the development of sports and culture for over 75 years, working with athletes who aim to be the fastest. Today, we offer innovative products in a variety of fields, including football, running, training, basketball, golf, and motorsports. Furthermore, through collaborations with famous designers and brands, we are expanding the possibilities of sports to street culture and fashion.

The company's headquarters are located in Herzogenaurach, Germany, and the company operates in over 120 countries. For more information about the PUMA Group, which has approximately 20,000 employees, please visit https://jp.puma.com

■Press release source - PUMA Japan Co., Ltd.
https://companydata.tsujigawa.com/company/6010701019976/