Ralph Lauren signs new partnership with TWICE's SANA

Ralph Lauren Japan welcomes TWICE's SANA
to improve brand value in the Japanese market

On Thursday, November 14, 2024, Ralph Lauren Japan announced a partnership with SANA, a popular and influential member of the globally active girl group TWICE . Through this collaboration, SANA, as a member of the Ralph Lauren family, will be able to bring the brand's appeal to even more Japanese fans and consumers.

SANA and Ralph Lauren’s resonant values ​​and vision

Ralph Lauren is a global brand that symbolizes "timeless, sophisticated American style," and SANA's elegant, multifaceted appeal perfectly aligns with its brand values. We plan to leverage SANA's brilliance and influence as a trendsetter to develop a variety of activities together with Ralph Lauren Japan. By conveying its appeal to even more people through digital media and SNS, we aim to develop a new fan base and improve brand recognition.

SANA's trajectory shining in the global music scene

SANA, a member of TWICE who debuted in 2016, has had a huge impact on the global music scene as an idol from Japan. In particular, in 2023, they started activities as TWICE's subunit "MISAMO" and gained support from an even wider range of people. With their excellent performance techniques and overwhelming visuals, they have gained overwhelming support from music fans and fashion enthusiasts. On the other hand, SANA's friendly character has further strengthened its support both in Japan and abroad.

A message of joy from SANA

Regarding this partnership, SANA commented as follows:

"I'm really happy to be a part of the Ralph Lauren family. I look forward to bringing you more of Ralph Lauren's charm."

TWICE SANA

Future developments and expectations for the brand

Ralph Lauren Japan will work with SANA to reaffirm its brand value and create new value with the aim of increasing its recognition in the Japanese market.

The partnership between Ralph Lauren Japan and TWICE's SANA will add new appeal to the brand, and will be a great opportunity to use SANA's influence to reach more people with Ralph Lauren's products and message. I'm looking forward to seeing what kind of campaigns and projects SANA will participate in in the future.

■Press release source - Ralph Lauren LLC
https://companydata.tsujigawa.com/company/5011001059326/