[SiTest implementation case] CVR improved by approximately 150% by utilizing heatmap analysis and A/B testing! Nobitel's success story revealed

Heatmap x A/B test significantly improves CVR!
Nobitel's successful introduction of SiTest

Gladcube Inc. (Head Office: Chuo-ku, Osaka, CEO: Kanajima Hiroki), which provides the SaaS tool "SiTest" that supports website analysis and improvement, has introduced SiTest to nobitel Inc. (Head Office: Shinjuku-ku, Tokyo, CEO: Kurokawa Masahiro), has published its successful examples on Friday, March 14, 2025

[nobitel] Provides original technology "core balance stretch"

Nobitel operates a stretch specialty store called "Dr.stretch" in over 250 stores around the world, offering its own "core balance stretch." This technology has been highly praised by professional athletes, as it has been used to support the conditioning of J-League FC Tokyo and Yokohama FC, as well as the gold medalist Suzaki Yui, who is the 50kg gold medalist at the women's freestyle at the Tokyo 2020 Olympics.

Background to SiTest introduction: Strengthening utilization of heatmap analysis and A/B testing

Issues before implementation
Nobitel introduced a SiTest heat map after being introduced by a partner that supports web marketing about four years ago. Initially, we evaluated the simple and easy-to-use operability and the quick and accurate customer support of Glad Cube, and continued to use it.

However, as a further measure to improve CVR, we recognized that "use of A/B testing not only is it essential to heat map analysis but also to use A/B testing," and upgraded to a plan that allows users to use the A/B testing function.

Results after SiTest installation: Achieves CVR of approximately 150% improvement in A/B test

Currently, nobitel mainly conducts first view (FV) of LPs (landing pages) and A/B testing of some content.

Success Case 1: First View A/B Test
- Created four FV patterns and conducted tests
Achieved an increase in CVR by approximately 150% in the second test

Success Case 2: Microcopy improvement at the top of the CTA button
- Testing four patterns of words
- Achieving the same improvement rate as FV

This made him realize that effective LP improvements can be achieved by utilizing A/B testing.

Aiming to improve the CVR of the entire site

Nobitel plans to continue using SiTest to take the following measures:

1. Continuing improvements to LP
   • SiTest's new tracking code allows you to manage A/B tests with one tag without redirection!
2. CVR improvement measures for the entire site
   • Using collaboration with GA4, A/B tests are conducted to take into consideration site migration
3. Utilizing pop-up measures
   • Aiming to further improve engagement by utilizing SiTest's pop-up functionality

For those considering SiTest: Intuitive operability and data integration are attractive

A nobitel representative praised the fact that SiTest's A/B test function is intuitive, easy to operate, and attractive that anyone can use it. Another major advantage is that by linking with heatmap, you can centrally manage data and make improvements.

The functions necessary for improving the LP are all put together and can be used intuitively, making it recommended for companies that are working on improving LP for the first time. Start with a trial and find a way to use it that suits your company.

About nobitel Co., Ltd.

• Address : 2F Grand First Shinjuku Gyoen, 22-1 Daikyocho, Shinjuku-ku, Tokyo
• Representative : Representative Director Kurokawa Masahiro
• Business content : Directly managed by Dr.stretch, FC business, WECLE business, Travel and hotel business, Sports media business
• Official website : https://corporate.nobitel.jp/

What is SiTest?

SiTest is a domestic LPO tool that includes heatmap, A/B test, personalization, EFO (input form optimization), and pop-up functions.

Features
✅ Automatically generates data analysis reports using AI✅
No code implementation of A/B tests and personalization functions
✅ One-stop website improvement
service details ▶ SiTest official website

About Glad Cube Inc. (Stock Code: 9561)

• Location : 8F Shinkawaramachi Building, 2-4-7 Kawaramachi, Chuo-ku, Osaka City, Osaka Prefecture
• Representative : Representative Director and CEO Kanajima Hiroki
• Business content : SaaS, advertising operation agency, development and operation of sports data media "SPAIA", DX development
• Official website : https://corp.glad-cube.com/

SiTest achieves improved CVR! Using A/B tests and heat maps is key to success

Nobitel's implementation case utilized SiTest's heatmap analysis and A/B testing to achieve a CVR of approximately 150%.
If you are considering improving your LP, want to incorporate A/B tests, or are looking for an intuitive tool, then be sure to give your SiTest trial a try!

▶ For more information on SiTest and trial applications, click here: Official website

■Press release source - Glad Cube Co., Ltd.
https://companydata.tsujigawa.com/company/9120001129165/