There's a line inevitably! "Matcha Cafe Uji Kubei" Kanto store opens at Fuji-Q Highland

The long-established tea shop "Cha Shosho Shimizu Ichihoen
" has finally entered the Kanto region

Matcha Cafe Uji Kubei, a take-out brand specializing in matcha sweets, created by Chashoku Shimizu Ichihoen, a Uji tea wholesaler that has been in business for 80 years, opened on Friday, March 14th, 2025 at Fuji-Q Highland in Fujiyoshida City, Yamanashi Prefecture. "Matcha Cafe Uji Kubei" is a popular restaurant with its head office in Kawaramachi, Kyoto, offering sweets and drinks made with high-quality "tea milled matcha . At Fuji-Q Highland, the Fuji-Q Highland store, which is opening its first store in Kanto, you can enjoy the taste of authentic matcha, made using traditional methods, at a reasonable price.

Fuji-Q Highland is free to admit, so you can visit the restaurant in between using the attractions, as well as visits for the purpose of a cafe. You can easily enjoy luxurious matcha sweets when sightseeing or leisure.

A hot topic! The hottest "Foam Matcha" series

The biggest feature of "Matcha Cafe Uji Kubei" is the sweets and drinks made with a new type of "foam matcha". Uji Matcha Espuma, developed by Chasho Shimizu Ichihoen in 2016, brings out the most delicious and sweetness of matcha, achieving a fluffy, unprecedented taste.

Recommended menu

Foam matcha latte (780 yen)
A luxurious latte with plenty of creamy foam matcha.

Foam matcha ice cream (850 yen)
A new combination of matcha ice cream and foam matcha.

Foam matcha smoothie (780 yen)
A special cup of enjoying a smoothie-like matcha latte and rich matcha espuma.

All items are under 1,000 yen! Specially selected matcha sweets

All menu items are original recipes created under the supervision of the owner of Chasho Shimizu Ichihoen, who has been researching and developing matcha sweets for over 10 years, and a long-established pastry chef. Their feature is that they use luxurious high-quality matcha, but all of them are served for less than 1,000 yen.

Other popular menus

Matcha Tiramisu Ice Ice (950 yen)
This dish offers a unique blend of matcha soft serve ice cream and matcha tiramisu made with mascarpone from Hokkaido at once.

Matcha Finan Share Chair (950 yen)
A luxurious combination of popular matcha financiers and matcha soft.

Matcha Mont Blanc Ice (950 yen)
A blissful taste filled with smooth matcha Mont Blanc.

Matcha latte (680 yen)
A classic menu featuring the aroma of ground matcha and exquisite sweetness.

Commitment to "Matcha Cafe Uji Kubei"

"Matcha Cafe Uji Kubei" was born from "Cha Takumi Shimizu Ichihoen", which continues the traditions of the Shimizu family that have been around since the Edo period. The Shimizu family originally succeeded the name "Kubei" as a sake miso wholesaler, but lost its property due to the war and set out again in 1945 as a Uji tea wholesaler. It is now known as a specialized wholesaler supplying tea leaves to food and confectionery shops.

The store uses a traditional method of "tea milling," which allows only 40g of tea mortars to be produced per hour. We offer sweets that allow you to enjoy the rich flavor and deep flavor of matcha, and are now available as a brand where you can enjoy the charm of matcha on a daily basis.

Store information

Q Highland Store"
📍Address , Yamanashi Prefecture 403-0017
🕙Opening hours : 10:00-20:00 (LO 19:00) *Varies depending on the season
📅Closed : Same as facility

Fuji-Q Highland is free to admit, so even those who do not use the attractions can visit easily. Please enjoy our carefully selected matcha sweets at Matcha Cafe Uji Kubei!

*This press release can be reproduced freely. If you have any questions, please feel free to contact us.

■Press release source - Chashoku Shimizu Ichihoen Co., Ltd.
https://companydata.tsujigawa.com/company/1120001035197/