[XZ (Closet)] The number of coordination registrations for calendars has exceeded 10 million! A new fashion experience using unique wear data

"XZ" online closet app provided by STANDING OVATION Inc.

STANDING OVATION Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Ogita Yoshihiro) offers the toC fashion app "XZ" and the personalized web customer service SaaS for toB.
We would like to inform you that in March 2025, the number of coordination registered in the XZ (closet) calendar function has exceeded 10 million

The [Clothing Wearing Data] that users have registered on the app is valuable data that our company owns and accumulates in a unique way. In the future, we will use this data to provide new fashion experiences and develop business.

Total of over 10 million cases! Supports daily coordination management

"XZ" is an online closet app that allows you to digitize your closet by registering your clothes. It is equipped with a calendar function that allows you to suggest coordinations by an AI stylist (=AI agent) and records the coordination plans you have been wearing and already worn, supporting your daily fashion choices.

The calendar function has more than 1.3 million coordinated entries per year, and in March 2025, the total number exceeded 10 million.
Using this feature provides the following benefits:

✅ Record the outfits you wear
Since you can record your daily outfits, it can be used in situations where you want to avoid overlapping with the clothes you wore when you met this person last time.

✅ Visualize the number of times items are worn.
You can see at a glance "clothes you wear often" and "clothes you don't wear very often", and you can understand how much you use your clothes.

✅Calculate cost performance
Calculate the cost performance of purchased clothes based on the number of times you wear them per piece, allowing for more efficient wardrobe management.

About the fashion app for toC "XZ (closet)"

"XZ" is an online closet app that allows you to digitally manage your fashion items.
You can check the clothes you have on your smartphone while you're out or when you're shopping, and carry your closet with you anytime, anywhere.

💡Access to growth
and number of downloads: Over 2.2 million downloads (no advertising promotion)
- Over 45.5 million registered fashion items
- expanding as one of the world's largest online closet services!

▶ Service overview
・Official website: https://xz-app.jp/
・iPhone version: https://apps.apple.com/jp/app/id909369654
・Android version: https://play.google.com/store/apps/details?id=fashion.style.coordinate.app.xz&hl=ja
・Usage fee: Free
・Compatible models: iOS 11.4 or later, Android 5.0 or later

About XZ-biz, a personalized web customer service SaaS for toB

"XZ-biz" is a personalized web customer service for apparel-related e-commerce sites.
By allowing users to see the coordination image of a combination of clothes they own with products from e-commerce sites, it contributes to improving purchasing rates during online shopping.

✅ Improved product purchase rates on e-commerce sites
✅ Providing items that go well with clothes you own, preventing unnecessary purchases
✅ Provides a sustainable shopping experience and improves customer satisfaction

▶ Service overview
/official website: https://www.xz-biz.jp/

"STANDING OVATION Inc." Company Profile

・Vision : "Creating a circular fashion experience where you carry your closet"
・Mission : "Providing sustainable shopping experiences through OMO using the clothes you have"
・Company name : STANDING OVATION Inc.
・CEO : Ogita Yoshihiro
・Location : 1F Ninomiya Building, 18-4 Sakuragaoka-cho, Shibuya-ku, Tokyo
・Established : January 10, 2014
・Capacity : 100 million yen
・Business content : Closet OMO platform that accelerates retail DX
・Corporate website : https://www.s-ovation.jp/

Inquiries regarding this matter

STANDING OVATION Co., Ltd. Public Relations Officer
/ TEL : 03-6447-1723
/ MAIL : [email protected]

XZ (closet) will continue to evolve in the future by providing new fashion experiences that utilize wearing data.
Please look forward to future developments.

■Press release source - STANDING OVATION Co., Ltd.
https://companydata.tsujigawa.com/company/3010401109774/