Introducing the new era of digital character goods, "MetaChara"! New products that anime fans must see

Animoca Brands Japan's
digital acrylic stand "MetaChara" unveiled

Animoca Brands Japan will begin selling new digital merchandise "MetaChara," based on the theme of anime characters, from February 2024. "MetaChara" is a "virtual acrylic stand" that uses anime characters as mini characters and makes use of the unique functions of digital . This new character merchandise will give fans a whole new experience.

Features of "MetaChara"

1. Create your own character with the dress-up function

Unlike traditional acrylic stands, "MetaChara" allows characters to be divided into layers and can be dressed up freely. After purchasing the Base Character Pack, you can freely change the costume, pose, facial expression, etc. by purchasing additional items, and create your own original character. This is a new product experience that makes use of the flexibility unique to digital.

2. Real interaction with characters through the AR function

Like the real acrylic stand, MetaChara uses the AR (Augmented Reality) function to allow users to call up their characters anywhere and take photos that can be shared on social media. You can also enjoy leveling up your characters and unlocking new facial layers.

3. Digital data can be exchanged with an actual acrylic stand

As an innovative point, MetaChara uses the "burn function" to exchange digital data about your characters with an actual acrylic stand. This "burn function" is based on NFT technology and provides a special experience for obtaining a real stand.

First product: Animation "Great Pretender razbliuto" has arrived

The first installment of "MetaChara" is a major character that appears in the anime "Great Pretender razbliuto" (produced by WIT Studio). The following characters will be added to the lineup:

*Base character packs and additional layer packs are sold in blind box format, so which character you will win is random.
*Additional layer packs will not be sold on the same day as the Base Character Pack.

Future developments

Animoca Brands Japan plans to continue expanding its functions of MetaChara and use blockchain technology to realize NFT. This provides new experiences, both digitally and real, such as issuing limited layers, obtaining layers that can only be obtained at specific locations, and interacting with users in the AR space.

Official Information and Services

• Official website : https://metachara.com
• Official X (formerly Twitter) : https://x.com/MetaChara_ABKK
• Official Instagram : https://www.instagram.com/metachara_abkk

Please be sure to keep an eye out for the evolving experience of MetaChara.

■Press release source - Animoca Brands Inc.
https://companydata.tsujigawa.com/company/1011001107633/