"Kamaishi Hamayuri Sakuramasu Fair" held @SakanaBacca Tokyo Store

Enjoy "Kamaishi Hamayuri Sakura Mass" fair at Sakanabacca -
initiatives to promote local fisheries and revitalize the region

Hoodian Co., Ltd. (Head Office: Chuo-ku, Tokyo; CEO Yamamoto Toru; Stock Code: 7114) will collaborate with Kamaishi City, Iwate Prefecture for seven days from Friday, February 21st to Thursday, February 27th, 2025. The Kamaishi Hamayuri Sakura Mass Fair will be held at two Sakanabacca (fresh fish specialty store), Gransta Tokyo and Gransta Marunouchi. This fair will share the charm of Kamaishi Hayuri Sakura Mass, a farmed fish that Kamaishi City boasts, and deliver its deliciousness to many people.

"Hamayuri Sakura Mass" supports the fisheries industry in Kamaishi City

Kamaishi Hanayuri Sakura Mass is a farmed cherry salmon that has been grown after overcoming the earthquake, and was developed through industry-academia-government collaboration in Kamaishi City. The fish is attracting attention as part of an effort to move towards sustainable fishing. Kamaishi Hayuri Sakura Mass, aquaculture trial research began in 2020 and commercialized in 2022, has made a major contribution to the reconstruction of the local fisheries and the sustainable industrialization.

Fair-only menus and products sold

At this fair, you can enjoy Kamaishi Hanayuri Sakura Mass with the following information.

Fair limited menu

• This sushi menu allows you to enjoy three types of Kamaishi Hanayuri Sakura Mass, which is filled with mayuillaceous cherry salmon for 1,080 yen
  , raw, grilled, and tataki. Sakura salmon is characterized by its fragrant and elegant sweetness, and is easy to eat, has no quirks and has a taste that will never get boring.

Kamaishi's Mayuri Sakura salmon:
Sakura salmon is known as "Mamas" in the Sanriku region and is distributed as a high-class fish. Cultivated in Kamaishi City, this cherry salmon is of high quality and is a symbolic character that promotes sustainable fishing. The name is based on the powerful "Hamayuri" that has overcome the earthquake.

Revival of "fish town kamaishi" and promoting a sustainable fisheries industry

Kamaishi City's fisheries industry continues to face challenges as the amount of landed land has decreased due to the earthquake and international fishing regulations. However, the introduction of planned aquaculture businesses opens up new possibilities. Kamaishi City aims to revive the "fish town Kamaishi" and sustainability of the fisheries industry, and is aiming to revitalize the region and grow as a new industry. As part of this, Sakanabacca's fairs contribute to the promotion of the region.

About Sakanabacca

Sakanabacca is a fresh fish specialty store with eight stores in Tokyo, and its mission is to spread Japan's "fish eating" culture. Both online and offline, we are working to provide new purchasing experiences and convey the appeal of fish, especially to younger generations. We handle fresh fish and rare fish species directly from the production area, and we also pay attention to the quality of our ingredients.

Fair details

• Date and time : Friday, February 21st - Thursday, February 27th, 2025
• Location : Sakanabacca Gransta Tokyo store, Gransta Marunouchi store
  official website: https://sakanabacca.jp/pages/store

Support for the development of Kamaishi city

This fair is an important initiative that supports the development of Kamaishi city's fisheries industry, aiming to sustainable fishing and revitalize the region. Through the fair, we hope that many people will learn about the deliciousness of Kamaishi Mayuri Sakura Mass, and that we can contribute to the future of Kamaishi City.

Contact information

• Inquiries regarding promotional areas
  [email protected]
• Inquiries regarding opening a store
  https://sakanabacca.jp/pages/development

Company information

Hoodieson Co., Ltd.

• URL : https://foodison.jp/
• CEO : Yamamoto Toru
• Address : 5th floor, Kenmedia Building, 3-3-7 Kachidoki, Chuo-ku, Tokyo 104-0054
• Established : April 1, 2013
• Business content：
  • Fish Pochi (Food E-commerce for restaurants)
  • sakana bacca (Fresh fish select shop for individuals)
  • Food Human Resources Bank (Human Resources Recruitment Service for Food Businesses)

■Press release source - Hoodieson Co., Ltd.
https://companydata.tsujigawa.com/company/8010401104993/