press release

First Cabin Matsue opens in Shimane Prefecture! New accommodation style birth

2025.02.15 / Last updated: 2025.02.15

First expansion into the Chugoku region! Compact hotel "First Cabin" opens in Matsue City, Shimane Prefecture,
a new accommodation style that meets the needs of tourists and business users

First Cabin HD Co., Ltd. (Head Office: Minato-ku, Tokyo; CEO: Kobayashi Chika) has partnered with Housing Staff Co., Ltd. (Head Office: Matsue City, Shimane Prefecture; CEO: Hiragino Yoshimi) to become the first in the Chugoku region. We have announced that the "First Cabin" will be opening in Matsue City, Shimane Prefecture. This project aims to revitalize the tourism industry and develop the local economy, providing new options for accommodation in Matsue City .

The background of the store opening and the charm of the local area

Matsue City, Shimane Prefecture is a tourist destination boasting natural beauty, such as the historic attractions, National Treasure Matsue Castle and Lake Shinji, and in recent years, the demand for accommodation has been increasing due to the increase in foreign tourists. In response, "First Cabins" will be appearing as a new option to revitalize the local economy and meet the diverse needs of tourists.

The "First Cabin" offers accommodation that is compact and yet emphasizes comfort, providing a comfortable stay for a variety of guests who visit for sightseeing and business.

First Cabin HD CEO Kobayashi Chika Comment

"We are very pleased to be able to open the first "first cabin" in the Chugoku region in Matsue City, Shimane Prefecture. Matsue City is an attractive region that harmonizes Japanese traditions and natural beauty, and with the recent rise in tourism and inbound demand, the role of accommodation facilities has become increasingly important. In this context, we will support the local community and provide comfortable and compact accommodation services in a "first cabin" and aim to operate the facility to satisfy tourists and business users. This store opening is also a new challenge for Housing Staff Co., Ltd. We will work together to help revitalize the local economy, taking advantage of the characteristics of the region. First Cabin will continue to strive to create new value and strive to be a hotel brand loved by our customers. ”
First Cabin HD CEO Kobayashi Chika

Comment from Hiragino Yoshimi, CEO of Housing Staff Co., Ltd.

"As part of our new business development, our company has entered the franchise business of First Cabin HD, and is opening its first First Cabin in Matsue City, Shimane Prefecture. The First Cabin is compact yet comfortable. This is a new style hotel brand that offers cabins and stylish shared spaces. Matsue City offers many tourist resources, including historical buildings such as the national treasure Matsue Castle, and the beautiful nature of Lake Shinji. It is an attractive city. To ensure that tourists can fully experience the charm of Matsue City and provide a comfortable stay, we offer services unique to first cabins and hospitality that makes use of the unique characteristics of the region. We will pursue this new business. This new business will also be a major challenge for us. Entering the hotel business is an entry into unknown areas, and we expect it to be difficult and risky. However, I am We will continue to strive to further grow by continuing to take on challenges without being afraid of change without being satisfied with the current situation. We ask for your continued support and encouragement in the future."
Hiragino Yoshimi, CEO of Housing Staff Co., Ltd.

Features and services of "First Cabin"

The "First Cabin" is a new compact hotel offering cabin-type rooms inspired by the first class of airplanes. With its stylish design and ample amenities, it offers high-quality services to tourists and business users at reasonable prices.

We will expand 10 facilities nationwide, and we plan to continue to create new value and increase the number of facilities that meet diverse needs.

"First Cabin Matsue Store" Facility Overview

Facility name : First Cabin Matsue Branch
Location : Matsue City, Shimane Prefecture
Opening date : Coming soon
Facility type : Compact hotel
Services provided : Comfortable cabin type guest rooms, stylish shared spaces, and a variety of services for sightseeing and business use

Future outlook and contribution to the community

In the future, First Cabin aims to expand nationwide and become a supporter of the development of the local economy. We will also establish a hotel brand that is supported by both tourists and business users, and promote operation that makes use of the local characteristics.

Company information

First Cabin HD Co., Ltd.

President and CEO: Kobayashi Chika
Location: 7-9 Kitaaoyama, Minato-ku, Tokyo
Established: April 2019
Business: Compact hotel operation, franchise headquarters

Housing Staff Co., Ltd.

Representative Director: Hiragino Yoshimi
Location: 453-2 Higashitsudacho, Matsue City, Shimane Prefecture
Established: January 2011
Business Description: Detached house business, second-hand rehabilitation and profitable real estate business, operation of private lodging facilities