improved treatment for childcare workers and reduced recruitment costs,
we will become a "selected nursery school"
Children's Town Co., Ltd. (head office: Nagoya, Aichi Prefecture; CEO: Yamada Kiyotaka) will review the wage table for childcare workers and reduce recruitment costs in preparation for April 2025, and establish sustainable childcare management We have announced new initiatives aimed at
Currently, the childcare industry is facing a serious shortage of childcare workers, and in order to secure talented personnel within the seller's market, it is necessary to change to a "work environment where childcare workers want to work." However, as a result of many nursery schools increasingly relying on recruitment agencies and paid recruitment media, the increase in recruitment costs has highlighted the challenges that the budgets for operating on-site and improving the treatment of childcare workers are being strained due to increased recruitment costs. It's there.
| How to hire | Estimated cost | Features |
|---|---|---|
| Job Advertising | 150,000-1.3 million yen per time | Depends on the plan on the recruitment site. The response depends on the media and publication period. |
| Human resources | 30-50% of annual income (approximately 1.2 million to 2.5 million yen)/1 person | Completely reward type. It is strong in adopting immediate use, but is extremely expensive. The relationship with the agent is important. A higher referral fee (%) is advantageous for referrals. |
| Employment fair | 50,000-500,000 yen per session (Booth exhibit fee) | Although they can interact with many job seekers, there are variations in the quality of participants. |
Taking this into consideration, Children's Town Co., Ltd. aims to realize sustainable childcare operations by combining "optimizing recruitment costs" and "improving the work environment."
Reform of recruitment for childcare workers and creating a "selected workplace"
Strengthen direct recruiting and reduce recruitment costs
By approaching applicants directly while keeping the unit price low, we will more effectively convey the appeal of the nursery.
- Revamping our company's recruitment page (using subsidies) to create an environment where job seekers can apply directly
- Using Instagram to reduce dependence on job seekers and reduce distance from job seekers
Increased retention rate for childcare workers! Establishing a comfortable working environment
- Creating a workplace that respects individuality, including freedom of nails and hair colouring
- The introduction of a short-term full-time employee system (working 30 hours a week) provides flexible working styles for managers
- reducing waste and reducing workload , we can realize an environment where childcare workers can concentrate on "original childcare."
Comprehensive management optimization and cost management
- Promotion of cost reductions by reviewing and unifying contractors
- Securing a budget to improve the treatment of childcare workers and maintaining service quality
- In 2027, copy paper will be removed and the aim is to go paperless.
Enhance childcare services to meet "education, parent support, and diverse needs"
Introducing learning programs with an eye on elementary schools
- Strengthening the curriculum with an eye toward the after-entry of elementary school
- Promote global education by introducing English lessons by Cocoa Skids
New services to reduce parental burden
- The introduction of diapers and aprons to reduce daily burdens
- Using Instagram to close the distance between parents and kindergarten
We develop a variety of childcare services in response to the declining birthrate era
- Enhanced temporary childcare (e.g. Children's Town Tsunashima Nishi Nursery School / Yokohama City)
- Offering childcare on holidays (e.g. Children's Town Onomachi Nursery School / Kasugai City)
- We plan to introduce holiday childcare in Nagoya City , and respond flexibly to local needs
Towards the establishment of sustainable childcare management | Children's Town Co., Ltd.'s Vision
Due to the declining birthrate, "specialties" and "flexible service provision" are essential for future daycare management. Children's Town Co., Ltd. aims to stabilize the securing of children and reduce the risk of less than the capacity, and promotes differentiation from other kindergartens. In addition, by combining improving the treatment of childcare workers and optimizing recruitment costs, we will work to build a sustainable management foundation by creating a workplace where childcare workers can enjoy themselves.
We will continue to implement "speed management that responds to change" and provide childcare services that respond to changes in society.
Representative Yamada Kiyotaka's book, "Don't abandon your childcare worker."
Children's Town Co., Ltd. started in August 2013 as a small, unlicensed nursery. Representative Yamada said, "If the working environment for childcare workers does not improve, the quality of childcare will continue to decline," and the workload will be reduced by opening new licensed nursery schools and introducing ICT, and the annual holiday will be reduced by 129 days. Expanding the number of products .
The book "Don't Abandon Childcare Workers" (Kindle Edition), which summarizes these efforts, provides a detailed explanation of the current state of the childcare industry and the nature of sustainable childcare management.
Company Profile
Company name : Children's Town Co., Ltd.
Established : August 30, 2012
Representative Director : Yamada Kiyotaka
Location : 2-8-26 Ozone, Kita-ku, Nagoya, Aichi Prefecture, Estate Ozone, 7th floor
Business content : Operating
URL : https: //www.kodomonomachi-group.jp/
■Press release source - Children's Town Co., Ltd.
https://companydata.tsujigawa.com/company/4011301018858/
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