press release

Gakken Holdings and Poplar China have concluded capital business alliance

2025.02.05 / Last update: 2025.02.05

Gakken x Poplar China local corporation is a capital business alliance

Gakken x Poplar China, a local corporation, a full -scale business alliance to the Chinese market
to the world's excellent children's books and IP content to children around the world

Gakken Holdings Co., Ltd. (Shinagawa -ku, Tokyo / President and CEO: Hiroaki Miyahara, hereinafter "Gakken HD") is a local subsidiary of Poplar Co., Ltd. (hereinafter referred to as "Poplar") on February 4, 2025. We have concluded a capital business alliance with Karan Cultural Development Limited Company. With this partnership, Gakken Group's publishing and educational content will be expanded to the Chinese market we aim to deliver excellent content to children around the world in cooperation with publishers in Japan .

Background and purpose of the capital and business alliance

Gakken Group has positioned the expansion of business to the Southeast Asia and China Market in the Gakken2025 for the medium -term management plan. In the Chinese market, the demand for Japanese children's books and educational content is growing, and the partner with the Poplar China, which has been developing abundant content for many years, has a significant significance as a global strategy of our company.

Poplar entered the Chinese market in July 2004 and established a local subsidiary. In addition to spread global long -selling throughout China, it has contributed to the development of picture book culture in China, including the establishment of the first children's book specialty bookstore in China. With this partnership, Gakken Group's diverse publishing content will be expanded to the Chinese market, and Japan's excellent books and IP content will be delivered to more children.

Business development in the Chinese market

Beijing Gamagamago Culture 发 Exhibition Protect

Poplar's local subsidiaries have developed popular IPs such as "Kaiketsu Zorori", "Tyrannosaurus Series", and "Oshitandai", which has achieved great success. Through this partnership, we will utilize the content and IP held by the Gakken Group to expand publishing and IP business in the Chinese market.

Gakken Co., Ltd. has provided many domestic publications translated publishing rights to the Chinese market, but in the future, with the cooperation of the two companies, translation and publishing of a wide range of genres and original content for the Chinese market. We will strengthen the development of. In addition, we will focus on the development of the IP license business based on publishing, and promote the global development of children's books and educational content.

Representative comment

President and CEO of Gakken Holdings Co., Ltd. Hiroaki Miyahara

"This capital business alliance is a long -awaited step for Gakken Group. Japanese comics and animations have been recognized in the world so far, but we believe that the next field is children's books and literary books. With this partnership, we will deliver excellent Japanese publishing content to the world and challenge the global market with All Japan.

Hiroki Kato, President and CEO of Poplar Co., Ltd.

"I am very happy to have a partnership with Gakken Holdings. The need for children's books and education content in the Chinese market is growing year by year, and I am convinced that this development can be further accelerated through this partnership. All Japan's initiatives. As part of, we will work to deliver high -quality books around the world. "

Company Profile

Poplar Co., Ltd.

Founded in 1947 as a publisher specializing in children's books. With the corporate philosophy of "delivering high -quality books to all children and children in the past," has been developed in Japan and overseas. In 2004, he entered the Chinese market and contributed to the development of Chinese picture book culture through local subsidiaries. In recent years, he has also entered the IP business and education ICT service.
Official site : https://www.poplar.co.jp/

Gakken Holdings Co., Ltd.

Founded in 1946. A holding company that develops education and medical and welfare related businesses. He has been working on a wide range of learning schools, teaching materials publishing, childcare and school businesses, services for the elderly, etc., and actively promotes global development.
Official site : https://www.gakken.co.jp/

Through this partnership, Gakken Group and Poplar China's local subsidiaries aim to accelerate the international expansion of children's books and educational content and deliver excellent Japanese content to children around the world.