Collaboration between Korean girl unit VVUP and MARK & LONA

Limited item sales starting from January 24
proposes a new fashion style that goes beyond the golf wear frame

The Golf Aparel brand "Mark & ​​Lona" developed by Cube Co., Ltd. (Headquarters: Minato -ku, Tokyo; President: Tomoaki Matsumura) is from January 24, 2025 (Friday), Women's Capsule Collection. In "Rich & Famous", we will release collaboration items with the four -member girl unit VVUP from Korea .

VVUP is a multinational group consisting of four people from South Korea, Indonesia and Thailand, and has been attracting globally since its debut. The concept of VVUP to create a worldview beyond music and fashion framework, and the concept of "Rich & Famous", which is the theme of a free -spirited woman who grew up in a wealthy celebrity family, is fused. Was born.

Fashion and music, and limited items that go beyond nationality

All 5 items to be released on Friday, January 24 were completed by the members of the VVUP themselves, from the selection of materials to the design. The design, which incorporates free and bold sensitivity, shines a cute and edged style in a luxurious atmosphere.

Partial introduction of collection items

• BE_UP MOCK NECK TEE
  Heart logo and VVUP character "VVINIE" is the point mock neck T -shirt. 16,500 yen (tax included).
• BE_UP DESTROYED ZIP HOODIE
  Parker with damage processed and features an oversized silhouette. 31,900 yen (tax included).
• BE_UP FLEECE
  BUCKET HAT Bucket hat made of Sheep -style bore material. 15,400 yen (tax included).

You can see these items worn by members in the PV of the latest digital single "4 Life" of VVUP.
Click here for PV: https://www.youtube.com/watch?v=a-hr8aySex0

Order and sales period and purchase method

• Beginning and sale period : Friday, January 24, 2025 AM11: 00- February 7 (Fri) 23:59
• Sales stores : Mark & ​​LONA Official Online Store and nationwide stores (Aoyama, Omotesando Hills, GINZA SIX, etc.)

* Due to the full order production, the delivery of the product will start in early April 2025. Because it is limited, it will end as soon as it is gone.

Official online store: https://www.markandlona.com/c/news/collab/co-34
Special site: https://www.markandlona.com/25s_vvup/

Comment from VVUP

"Mark & ​​LONA" The collaboration with "Rich & Famous" has finally been realized. I am very grateful for such wonderful opportunities from globally active brands. This collaboration item includes attractive items that are exquisitely combined with Kawaii and COOL, such as a Rich & Famous iconic heart logo with a glittering rhinestone and a hoodie with hard damage processing. We have it. We are perfect for our VVUP style and I really like it. I would be glad if many fans enjoy this special collaboration item. "

VVUP

What is VVUP?

VVUP is a girls unit from Korea that ranked global charts on the 1st single "Locked on" and attracted attention. In 2024, he won the Grand Prize for the Rookie Singer Division at the 16th SEOUL SUCCESS AWARDS. The latest single "4 Life" is also being distributed.

Official SNS: Instagram: https://www.instagram.com/vvup.official
YouTube: https://www.youtube.com/@vvup_official

About Mark & ​​Lona

"Mark & ​​LONA" was born in 2006 and is a brand that blows a new breeze into the golf asparel world with its own design and high -quality materials. It is attracting attention in a wide range of fields, such as fashion, cosmetics, and sneakers. See the official website for details.

■Press Release Source-Cube Co., Ltd.
HTTPS://companydata.tsujigawa.com/company/4011001045995/