Yuko Araki appears! Koikeya Lunch Pie new CM “Sukima Lunch” edition

Koikeya Lunch Pie new CM

Yuko Araki's fashion changes in three ways with the theme of "Sukima Lunch"!
Enjoy a luxurious lunch in an overseas scene

Koikeya Co., Ltd. (President: Akira Sato) will begin airing a new commercial “Sukimaranchi” featuring popular actor Yuko Araki nationwide from November 18, 2024 (Monday). This commercial proposes a way to enjoy a "sukima lunch" using "lunch pie", an easy and delicious savory (not sweet) pie aimed at busy modern people. Araki, who has been attracting attention in fashion magazines and movies, shows off three changes of style: mode, 60s style, and oriental style , and depicts how she easily enjoys ``lunch pie'' overseas.

Yuko Araki talks about the charm of “Sukimaranchi”

Expressing how to enjoy lunch with light music

In the new commercial, Araki enjoys a ``lunch pie'' that can easily fill your stomach in different scenes such as ``missing a meal,'' ``on the move,'' and ``before a meeting.'' Along with stylish fashion, Clam Chowder, Delicious Pizza, and the new beef curry flavors are available to match the three New York, Italian, and Oriental scenes. Along with Mr. Araki's gorgeous transformation, the way he enjoys lunch in each scene is expressed to the tune of light music.

Behind the scenes of the commercial shooting and interview with Araki

Interview with Yuko Araki

Looking back on the shoot, Araki says, ``Just like last time, it was fun trying out different costumes for each product.'' She also said with a smile, ``I especially like the beef curry flavor costume.'' Regarding the new beef curry flavored product, he commented, ``The moment you open the bag, the aroma of butter and the aroma of curry with spices is irresistible.'' Furthermore, he expressed his expectations for the new design, saying, ``I'm happy that the package design has been renewed and now it's eye-catching in stores.''

Evolution of “Lunch Pie” and new flavor lineup

Koikeya announced "Lunch Pie" in March 2024, and it has received a lot of attention as a new food option that offers a savory taste. This time, in addition to the popular "Clam Chowder" and "Delicious Pizza," a new beef curry flavor has been added, making it available in three flavors. ``Lunch Pie'', which has a rich filling wrapped in a buttery, crispy pie crust, is breathing new life into the snack market.

Product information and release date

Product nameContentsCharacteristics of taste
Lunch pie beef curry6 pieces (standard 33g)Wrapped in a beef curry-flavored filling that combines the flavor of beef with a unique blend of spices, baked in a buttery puff pastry.
lunch pie clam chowder6 pieces (standard 33g)Wrapped in a creamy clam chowder-flavored filling that concentrates the flavor of clams, baked in a buttery puff pastry.
Lunch Pie Delicious Pizza6 pieces (standard 33g)It's wrapped in a pizza-flavored filling made with tomato and cheese flavors and spices, and baked in buttery puff pastry.

Price : Open price
Release date/Sales destination : November 18, 2024 (Monday)/Nationwide/All channels

*Clam chowder and delicious pizza are already on sale.

Enjoy instant satisfaction with “lunch pie” in your busy daily life

A new type of lunch that doesn't require a table

Koikeya's "Lunch Pie" makes good use of free time and supports the eating habits of busy modern people. Please experience the charm in Yuko Araki's new commercial.

Press release source - Koikeya Co., Ltd.
https://companydata.tsujigawa.com/company/9011401005578/

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