L City announces a new logo on the occasion of its 15th anniversary,
contributing to the local community with the spirit of "Shikon Business Sai"

Celebrating our 15th anniversary and taking on the challenge of a new stage

L City Co., Ltd. (Headquarters: Naka-ku, Nagoya, Aichi Prefecture, Representative Director: Nobuaki Sakai) announced its new corporate logo on November 1, 2024. that has been popular for the past 15 years , and a design that symbolizes our evolution to a new stage was born .

L City's thoughts are rooted in "home," "lifestyle," and "region."

L City's company name is a combination of "L" and "CITY" and reflects our desire to value LIVE, LIFE, and LOCAL, and to contribute to the local community. We express our attitude of working together with owners, tenants, and the entire community, and we will continue to develop our business based on this philosophy.

Features of the new logo design: Overlapping "L" and traditional "indigo"

This logo was designed by Norihiro Komura of Clasco Co., Ltd., and features a design that combines three L's, the symbol of L City. This overlap expresses the "co-creation" and "cooperation" that L City aims for, and visualizes growing together.

In addition, the color of the logo is royal blue, which is inspired by the ``indigo color'' that is based on the Japanese spirit of ``Shikon Business Sai.'' This color, also known as Samurai Blue, symbolizes ``Japan's strength'' and shows L City's commitment to providing honest and solid value to society.

Aiming to grow together with the region based on Shikon business acumen

The term ``Shikon Shōzai'' represents an ideal image that combines the justice and honesty of a samurai (shikon) and the wisdom and acumen of a merchant (shōzai), and represents the idea of ​​contributing to society beyond the mere pursuit of profit. Masu. Based on these values, L City will continue to grow as a trusted company that is close to the local community.

Moving towards the future with a new logo

With a new logo, L City will continue to take on new challenges for the next 15 years, emphasizing local contribution and sincere involvement in society more than ever. All of our employees will work together as one to aim for growth and development, so we ask for your continued support and patronage.

Nobuaki Sakai, Representative Director of L City Co., Ltd.

■Press release source - L City Co., Ltd.
https://companydata.tsujigawa.com/company/6180001071686/