press release

Evolved with the latest AI technology! Takemoto Piano's new TV commercial starts airing

2024.07.29 / Last updated: 2024.11.16

The symbol of Takemoto piano has evolved!
New commercial delivered with the latest AI technology

Takemoto Piano's beloved commercial moves to a new stage

Takemoto Piano Co., Ltd. (located in Sakai City, Osaka Prefecture) will begin airing the new TV commercial “Takemoto Piano AI Edition” from Thursday, August 1, 2024. The commercial, which has been loved for over 20 years, has been reborn using the latest AI technology.

Features and highlights of the new TV commercial

In this new commercial, the dancer (piano fairy), the symbol of Takemoto Piano, performs a dance in the vast nature. Through the fusion of AI and live-action, four dancers will perform a comical performance with the new image character giraffe. The "Takemoto Piano Song", which has a reputation for making babies stop crying, has evolved into a Reiwa version.

New TVCM “Takemoto Piano AI Edition” Overview

Title : “Takemoto Piano AI Edition”
Broadcast start date : Thursday, August 1, 2024
Broadcast area : Kansai area
Web release date : July 29, 2024 (Monday) 4:00AM
Web publication location : YouTube channel

The stage and concept of this commercial

Set in vast nature, dancers and giraffes perform together in a grassy field surrounded by mountains. There are two versions: "Motto Motto Takemot" version and "Minna Maraku" version, which add new life to the familiar melody. We aim to create visually impactful videos that can be enjoyed by as many people as possible.

Comments from Takemoto Piano Chairman Koichi Takemoto

“While valuing the brand image that Mr. Ichiro Zaitsu has built, we thought it was important to incorporate new technology and evolve it.In this commercial, we decided to place dancers as the protagonists and set the stage in the great outdoors. We aimed for a visually impactful video.We will continue to cherish and evolve the ``Takemoto Piano-ness'' that is loved now and in the future.

About Takemoto Piano

Takemoto Piano's mission is to pass on precious pianos filled with memories to the next generation. We deliver pianos that have been abandoned due to reasons such as ``moving,'' ``problems with storage space,'' or ``no longer being used'' to children around the world. Takemoto Piano, which enjoys support from all over Japan and boasts the number one purchase, continues to aim to be a company that can be of use to everyone.