NMB48's Rei Uenishi-produced brand "Reeshe" is born

Rei Uenishi's fashion brand "Reeshe"
will hold POP UP in Osaka

Imagika Foss Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Kiya Maeda) will officially launch a new fashion brand "Reeshe" produced by NMB48's Rei Uenishi To commemorate this, a POP UP event will be held in Shinsaibashi, Osaka on Saturday, August 10th and Sunday, August 11th, 2024.

"Reeshe" brand concept

``Reeshe'' is a brand completely directed by Rei Uenishi, with the concept of ``roomwear that feels like you're sharing it with Ree-chan.'' It features a design that reflects her cute world view, filled with her passion. The product lineup will be released one after another, and information will also be posted on @reeshe_official

Post by Rei Uenishi

``This time, I will be working as an apparel brand producer!When I decided to produce a brand, I had a lot of fun thinking about the design, having many meetings, and thinking about it every day was a dream come true.
The brand name is ____ [Reeshe] ____
⠀We are particular about everything from the brand name to the detailed design of the clothes
. I made it. I want to always feel ``cute'' even when I'm at home or sleeping. I would be happy if I could share my idea of ​​``cute'' with everyone 🐰🩵

jonishi_rei

POP UP event information

• Date : Saturday, August 10, 2024 12:30 – 18:00
• Date : Sunday, August 11, 2024 12:30 – 18:00
• Location : SMILE＋Seed Shinsaibashi (3-9-6 Minamisenba, Chuo-ku, Osaka-shi, Osaka Prefecture)
• Special hours : 10th 17:00 – 18:00, 11th 12:30 – 13:30 ladies time

Release overview

• All products sold at the event will be ordered online. Access https://infosquare.shop/ from the URL in the venue
• We will also be selling them at Info Square at a later date.
• You can try on all products at the venue.
• No numbered tickets will be distributed, but you may have to wait during busy periods.
• Rei Uenishi will generally be in the gallery on both days, but please note that there will be a break time.
• Customers who purchase over 10,000 yen (tax included) will receive a novelty gift from Rei Uenishi (until supplies last).

Rei Uenishi profile

• Date of birth : May 28, 2001
• Zodiac sign : Gemini
• Blood type : A
• Birthplace : Shiga Prefecture
• Nickname : Re-chan
• Career : Active in NMB48 since 2016. She served as her first center for the single "Between Love and Love" released in February 2022, and since July 2022 she has been active as a regular model for the magazine "S Cawaii!".

We would appreciate your continued support and interest in making this announcement.

■ Press release source - Imagika Foss Co., Ltd.
https://companydata.tsujigawa.com/company/3010001070360/