A new story woven by Yuzuru Hanyu and “Sekkisei” – Special video

The transparency of “Sekkisei” that Yuzuru Hanyu shows off!
New video “To a new stage” and making released

The special video “To a new stage” featuring Yuzuru Hanyu will be released on June 27th! “#New Hiyashi Sekkisei Campaign” will start on July 1st

Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Kazutoshi Kobayashi) is celebrating the release of the renewed "Medicinal Sekkisei Brightening Essence Lotion" by introducing Yuzuru Hanyu, the global muse of "Sekkisei". The special video "To a new stage" and the making of the video will be released on June 27th (Thursday).

Video and campaign overview

Yuzuru Hanyu's transparent new video

In the new video "Towards a New Stage" featuring Hanyu, he shows off his clear skin in a white shirt. The highlights are the scene where she brushes her hair and the skin care scene. Hanyu is also in charge of the narration in the video, and its gentle and powerful voice is also worth paying attention to.

[ Video release date ] June 27, 2024 (Thursday) 0:00 AM
[ Video URL ] YouTube link

Making video and shooting episode

The shoot took place at a studio in Sendai, and all the staff were impressed by Hanyu's professional attitude. In between shots, there were scenes where they danced and sang along to their favorite music.

[ Making video URL ] YouTube link

Comment from Yuzuru Hanyu

“During this shoot, I was very honored to witness the special moment of the renewal of ``Medicinal Sekkisei.'' I hope it brings about great change.”

About “#New Hiyashi Sekkisei Campaign”

Campaign period

July 1, 2024 (Monday) - July 31, 2024 (Wednesday)

Campaign details

• Campaign 1 : 18,000 online applicants will receive one sample of “Medicinal Sekkisei Brightening Essence Lotion” + a special mount.
• Campaign ② : If you apply by cooling the special mount and writing the letters that stand out, 10 people will receive the actual product ``Medicinal Sekkisei Brightening Emulsion'' (140ml emulsion).

[ Campaign URL ] Campaign details page

Product information: “Medicated Sekkisei Brightening Emulsion”

• Product name/capacity/features
  • Medicinal Sekkisei Brightening Emulsion [Quasi-drug] 140mL
  • Medicinal Sekkisei Brightening Emulsion Refill [Quasi-drug] 120mL

Product details: Purchase on Amazon

Yuzuru Hanyu player profile

Born on December 7, 1994 in Miyagi Prefecture. He started skating at the age of 4 and became the youngest overall winner at the JGP Finals in 2010. He won two consecutive gold medals at the Sochi and Pyeongchang Olympics and was awarded the People's Honor Award. He will become a professional skater in July 2022.

About the “Sekkisei” brand

``Sekkisei'' was created in 1985 as a lotion containing Japanese and Chinese herbal extracts that leads to clear skin, and has been supported by customers around the world for its proven skin effects and ease of use. On March 1, 2024, we will release the upgraded and updated “Medicinal Sekkisei Brightening Essence Lotion.” While inheriting the fresh and penetrating feel (*1) of the existing "Medicated Sekkisei," we have added Kose's unique "licorice-derived active ingredient (W-glycyrrhetinic acid)" which has whitening (*2) and skin prevention effects. Contains stearyl acid (*3)). With its double efficacy, it can simultaneously prevent blemishes and care for rough skin.

　In addition, based on the brand message, "When you are beautiful, the earth becomes beautiful," we have been involved in sustainability promotion activities for many years, such as the Sekkisei "SAVE the BLUE" project, which donates a portion of sales to environmental conservation activities. I'm here. "Sekkisei" is one of Kose's key global brands and is sold in 15 countries and regions (Japan, China, South Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Cambodia, Vietnam, the United States, Canada, and Spain). It is being expanded.

[Brand Site] Sekkisei Brand Site
[Official Instagram] Instagram Link
[Official X] X Link
[Official YouTube] YouTube Link

(*1) Up to the stratum corneum
(*2) Suppresses melanin production and prevents age spots and freckles
(*3) Stearyl glycyrrhetinate SW

■Press release source - Kose Co., Ltd.
https://companydata.tsujigawa.com/company/7010001043552/