The second installment of the new TV commercial “KOKUYO no YOKOKKU” starring Baka Rhythm begins airing.

New TV commercial “KOKUYO no YOKOKKU” starring Baka Rhythm

“Declaration to create the future” – KOKUYO’s new commercial series
“KOKUYO’s Yokoku” 2nd installment starts airing on June 3rd

KOKUYO Co., Ltd. (Headquarters: Osaka City, President: Hidekuni Kuroda) aims to spread the company's purpose of "exciting future work and life" and released the second installment of the "KOKUYO Yokoku" TV commercial series on June 3rd. It will start airing from (Monday). This time as well, we will use the popular talent Bakalism to have our employees declare their unique ``yokoku'' .

Following the success of the previous work, a new “yokoku” is declared.

In the integrated report published in 2022, KOKUYO defined its purpose as ``to create an exciting future of work and life,'' and is aiming to transform its image from a ``stationery company'' to a ``WORK & LIFESTYLE Company.'' We also aim to foster a corporate culture where employees can take on any challenge they wish to take on.

Highlights of the 2nd TVCM

Employees declare “Yokoku” with Bakarhythm’s navigation

The first TV commercial was aired on April 5, 2023, and the content in which employees declare ``Yokokoku'' as navigated by Bakarhythm was well-received. In this second installment, Bakarhythm will also appear, and we will introduce the new ``Yokoku'' of KOKUYO employees from a more global perspective. The photo was taken at KOKUYO's Tokyo Shinagawa office, THE CAMPUS, and the highlights are the serious expressions of the employees and the unique declarations they make.

Contents of the new commercial

  • “Increase the number of pick-ups at the office!? and more” edition (30 seconds) : Bakarhythm introduces the appeal of digital stationery and global initiatives in the form of an interview with “Yokoku”, an employee. Also pay attention to the Chinese word ``yokoku'' used by employees of our local subsidiary in Shanghai.

CM title list

  • “Increase the number of pick-ups at the office!? And more” edition (30 seconds)
  • “We will deliver notebooks and pens that will make the world laugh!? And more” edition (30 seconds)
  • “Let’s eliminate the word diversity from the world!? And more” edition (30 seconds)

Broadcast information

Other promotions

Let's take a look! ? KOKUYO Yokoku
  • Owned media “Let's take a look!? KOKUYO's Yokoku” : We will introduce the initiatives and thoughts related to KOKUYO through employee interviews. Now available on YouTube playlist
  • KOKUYO's collection of experiments for the future ``Yokoku BOOK'' : A booklet introducing 30 ``Yokoku'' of employees is being distributed at KOKUYO offices nationwide.

Bakalism's profile

Mr. Baka Rhythm

Baka Rhythm
TV regular programs, he also regularly holds solo live performances.
A popular pin comedian that sells out immediately upon release. He is also active in various fields such as narration, acting, and scriptwriting. He has received high praise as a screenwriter, winning the Ichikawa Moriichi Screenplay Encouragement Award and the 36th Kuniko Mukoda Award, and he also wrote the screenplay for the movie ``Hell's Garden.'' His regular TV programs include ``Buzz Rhythm 02 (Nippon Television)'', ``Codework Yarou!!!'' (TV Asahi), and ``My Baka Semai History'' (Fuji Television). Participated in 23 consecutive IPPON Grand Prix tournaments, the most in history, and became the first champion. He has many accomplishments, including participating in the "R-1 Grand Prix" for 5 consecutive years and reaching the finals 4 times.

About the key visual

The key visual "!? (Bikkuri Hatena)" expresses "the will to take on challenges" and "expectations for realization." The pink and blue color scheme represents innovation and a positive attitude.

Special website “KOKUYO no YOKOKKU”

KOKUYO official SNS

Would you like to share your excitement for the future through KOKUYO's "YOKOKU"? Please take a look at our new challenge.

Press release source - KOKUYO Co., Ltd.
https://companydata.tsujigawa.com/company/6120001012282/

  1. There are no comments for this article.

  1. There are no trackbacks for this article.

Press release request
Press release distribution service

Press release distribution service

  1. New Crepes from "Charyo Sweet Mont"

    A Japanese crepe specialty shop created by a native of Pierre Herme...

  2. Sushi, tempura, and teppanyaki "Hagoromo" New menu for weekday-only lunch

    [Meiji Memorial Hall] "Sushi, Tempura, Teppanyaki "Hagoromo" on weekdays...

  3. Private lodging agency

    [Limited to 5 groups] Private lodging agency fee for 3 months "10%" campaign...

  4. Lake Towada Water Festival

    June 2025 will be held to celebrate the 60th anniversary of the "Towada Lake Water Festival"...

  5. Imaizumi Yui

    Imaizumi Yui's official website and Instagram account...

  6. The theme song for X Games Osaka 2025 is IMP.'s "BAM-BOO"

    [X Games Osaka 2025] Theme song for the tournament will be IMP again this year...

  7. 43rd ANNIVERSARY AKINA NAKAMORI PHOTO EXHIBITION

    [Confirmed to be held] Nakamori Akina's 43rd Annie celebrating her debut 43rd Annie...

  8. Miyata Aimoe "#6E0304"

    Miyata Aimoe's new photo book regular service "#6E0304...

  9. "So I'm a Spider, So What? Ruler of the Labyrinth" x "That Time I Got Reincarnated as a Slime"

    "So I'm a Spider, So What? The Labyrinth Ruler' x "If I'm Reincarnated...

  10. [Exhibition at the Kansai Expo in Osaka] Addawarp Japan

    [Exhibition at the Kansai Expo in Osaka] Addawarp Japan, automatic luck...

  1. New Crepes from "Charyo Sweet Mont"

    A Japanese crepe specialty shop created by a native of Pierre Herme...

  2. Sushi, tempura, and teppanyaki "Hagoromo" New menu for weekday-only lunch

    [Meiji Memorial Hall] "Sushi, Tempura, Teppanyaki "Hagoromo" on weekdays...

  3. Private lodging agency

    [Limited to 5 groups] Private lodging agency fee for 3 months "10%" campaign...

  4. Lake Towada Water Festival

    June 2025 will be held to celebrate the 60th anniversary of the "Towada Lake Water Festival"...

  5. Imaizumi Yui

    Imaizumi Yui's official website and Instagram account...

  1. Vision WiMAX

    [Vision WiMAX] Comfortable internet connection with high-speed communication...

  2. Earn interest every day with PBR LENDING

    A new era of asset formation! Increase your virtual currency with PBR LENDING...

  3. High return rate & full of benefits! UC Platinum Card

    UC Platinum Card: Providing the best service with the lowest annual fee

  4. Facial device Lface

    Also used by makeup artists! The latest facial beauty device "El...

  5. Medicinal hair growth agent [hair tonic glow gel]

    Promote hair growth with Japanese and Chinese ingredients! MONOVO hair tonic glow...