press release

The second installment of the new TV commercial “KOKUYO no YOKOKKU” starring Baka Rhythm begins airing.

2024.06.03 / Last updated: 2024.11.16

“Declaration to create the future” – KOKUYO’s new commercial series
“KOKUYO’s Yokoku” 2nd installment starts airing on June 3rd

KOKUYO Co., Ltd. (Headquarters: Osaka City, President: Hidekuni Kuroda) aims to spread the company's purpose of "exciting future work and life" and released the second installment of the "KOKUYO Yokoku" TV commercial series on June 3rd. It will start airing from (Monday). This time as well, we will use the popular talent Bakalism to have our employees declare their unique ``yokoku'' .

Following the success of the previous work, a new “yokoku” is declared.

In the integrated report published in 2022, KOKUYO defined its purpose as ``to create an exciting future of work and life,'' and is aiming to transform its image from a ``stationery company'' to a ``WORK & LIFESTYLE Company.'' We also aim to foster a corporate culture where employees can take on any challenge they wish to take on.

Highlights of the 2nd TVCM

Employees declare “Yokoku” with Bakarhythm’s navigation

The first TV commercial was aired on April 5, 2023, and the content in which employees declare ``Yokokoku'' as navigated by Bakarhythm was well-received. In this second installment, Bakarhythm will also appear, and we will introduce the new ``Yokoku'' of KOKUYO employees from a more global perspective. The photo was taken at KOKUYO's Tokyo Shinagawa office, THE CAMPUS, and the highlights are the serious expressions of the employees and the unique declarations they make.

Contents of the new commercial

“Increase the number of pick-ups at the office!? and more” edition (30 seconds) : Bakarhythm introduces the appeal of digital stationery and global initiatives in the form of an interview with “Yokoku”, an employee. Also pay attention to the Chinese word ``yokoku'' used by employees of our local subsidiary in Shanghai.

CM title list

“Increase the number of pick-ups at the office!? And more” edition (30 seconds)
“We will deliver notebooks and pens that will make the world laugh!? And more” edition (30 seconds)
“Let’s eliminate the word diversity from the world!? And more” edition (30 seconds)

Broadcast information

Broadcast start date : June 3, 2024 (Monday)
Broadcast area : Kanto/Kansai
CM gallery URL : https://brand.kokuyo.co.jp/cm/

Other promotions

Owned media “Let's take a look!? KOKUYO's Yokoku” : We will introduce the initiatives and thoughts related to KOKUYO through employee interviews. Now available on YouTube playlist
KOKUYO's collection of experiments for the future ``Yokoku BOOK'' : A booklet introducing 30 ``Yokoku'' of employees is being distributed at KOKUYO offices nationwide.

Bakalism's profile

Baka Rhythm
TV regular programs, he also regularly holds solo live performances.
A popular pin comedian that sells out immediately upon release. He is also active in various fields such as narration, acting, and scriptwriting. He has received high praise as a screenwriter, winning the Ichikawa Moriichi Screenplay Encouragement Award and the 36th Kuniko Mukoda Award, and he also wrote the screenplay for the movie ``Hell's Garden.'' His regular TV programs include ``Buzz Rhythm 02 (Nippon Television)'', ``Codework Yarou!!!'' (TV Asahi), and ``My Baka Semai History'' (Fuji Television). Participated in 23 consecutive IPPON Grand Prix tournaments, the most in history, and became the first champion. He has many accomplishments, including participating in the "R-1 Grand Prix" for 5 consecutive years and reaching the finals 4 times.

About the key visual

The key visual "!? (Bikkuri Hatena)" expresses "the will to take on challenges" and "expectations for realization." The pink and blue color scheme represents innovation and a positive attitude.