A new landmark in Fukui! Awara Onsen Grandia Hosen

With the extension of the Hokuriku Shinkansen, Awara Onsen is making great strides!
Grandia Hosen is reborn!

With the extension of the Hokuriku Shinkansen to Awara Onsen Station in Fukui Prefecture, a new breeze will blow into Awara Onsen. To coincide with this special occasion, has undergone a bold transformation

Grandia Hosen's struggles and innovations

Grandia Hosen, which celebrated its 60th anniversary last year, was once known as a group inn with 115 rooms. However, the company was going through a difficult period with no revenue. My sales activities in Tokyo were not going well, and I was filled with a sense of hopelessness.

Therefore, in order to survive the three years until the opening of the Shinkansen, Grandia Hosen embarked on a bold reform. Executives, including the president and proprietress, held nightly discussions and executive meetings to develop new products and promotion strategies.

The future opened up

As a result, we have created attractive products never seen before, such as an online hot spring inn shop that you can enjoy at home and an all-you-can-stay plan. In addition, he has obtained a hot spring sommelier qualification and has posted information on how to enter a hot spring on YouTube and SNS. It attracted a lot of attention, even being featured in local newspapers.

As we overcome the coronavirus pandemic and become more individualized, Grandia Hosen invested more than 800 million yen in organizational reforms and service training, and created new, one-of-a-kind guest rooms and dining areas. We have also successfully transitioned from group guest rooms to unique guest rooms, offering a variety of options, including a dinosaur room in collaboration with Fukui Prefecture, a private restaurant, and a Wakasa beef shabu-shabu kaiseki venue.

Furthermore, we will use TIKTOK, YouTube, Instagram, etc. to spread the appeal of Fukui. As a result, our revenue reached an all-time high and we were selected as one of the top 100 inns selected by professionals. Sales profit also reached a record high, and employee bonuses were increased by 10%.

Currently, plans are underway to repair the 92-year-old private house and operate it as "Daina-sou." Our president has been appointed as the chairman of the Awara Onsen Ryokan Cooperative Association, and we are achieving a drastic change.

reborn project

Our company has launched a five-year Reborn Project. As a result, we have abolished the vertical division between the parent association, the landlady's association, and the youth division, and the youth division has taken the lead in establishing and operating the following committees.

1. Data Analysis Committee: Collects accommodation data from each inn and utilizes it for measures.
2. Sustainability Committee: Holds joint induction ceremonies and training sessions for each inn.
3. Event Planning Committee: Planning and managing events through collaboration with different industries.
4. Exchange Committee: Works to secure human resources and revitalize the town through lecture activities within the prefecture, outside the prefecture, and overseas.

Through this initiative, we are also contributing to the revitalization of Fukui Prefecture as a whole. In addition, the landlady, who serves as the head of the landlady's association, has developed a sake called ``Landlady,'' which has been very well received.

After overcoming the Hokuriku Shinkansen extension and the coronavirus pandemic, Grandia Hosen boasts record high ratings and sales. The number of customers from overseas has also reached a record high, and we are spreading the charm of Fukui Prefecture to the world. I hope many people will experience this once-in-a-century drama.

Link: Awara Onsen Grandia Hosen official website

Contact information
Awara Onsen Grandia
Hosen 411 Yumura, Awara City, Fukui Prefecture 919-0641
TEL: 0123-456-7890
Email: [email protected]

■ Press release source - Grandia Hosen Co., Ltd.
https://companydata.tsujigawa.com/company/3210001007219/