A new milestone for Nishimatsu Construction – 150th anniversary commercial “Kizuna no Monogatari”

Nishimatsu Construction 150th Anniversary CM “Trust Bonds” series
starts with new face Kazuki Iio

As Nishimatsu Construction Co., Ltd. celebrates its 150th anniversary in 2024, it will launch a new advertising campaign with a new corporate slogan: "There are people who can be trusted." A new commercial series, ``Trust Bonds,'' featuring actor Kaota Hosoda and comedian Kazuki Iio of Zun, will begin broadcasting on April 2nd.

New CM is Kaota Hosoda x Kazuki Iio

The new commercial series depicts Mr. Hosoda, who plays a young employee, and Mr. Iio, who plays a senior employee, building teamwork and a relationship of trust through a hotel construction project in Thailand. From passionate discussions in the office to intimate conversations at a bar, the story captures the moments when the bond between the two parties deepens, and is sure to leave a strong impression on viewers of Nishimatsu Construction's brand image.

Behind the scenes of a peaceful shoot

As for the story behind the filming, Mr. Iio's humorous ad-libs and Mr. Hosoda's sharp tsukkomi softened the atmosphere on set and helped bring out more natural acting. Also, the episode where the two talk about Michael Jordan gives us a glimpse of their off-screen friendship.

WANIMA's passionate song "Tomo" was selected as the CM song, powerfully conveying the message of Nishimatsu Construction. This new commercial series celebrates Nishimatsu Construction's 150-year history and expresses the bond of trust that continues to the next generation.

On the special site, you can see details of the commercial, profiles of the performers, and behind-the-scenes stories of the filming. Please come and visit us.

New CM list

1. “Nishimatsu-kun and Architectural Senpai” version (30 seconds): https://youtu.be/gsjGt6QveRg
2. “Nishimatsu-kun and Architectural Senpai” version (15 seconds): https://youtu.be/vys2BsucCyA
3. “Nishimatsu-kun and Architectural Senior: Willful Nishimatsu” (6 seconds): https://youtu.be/_OoZZ4Xc6qo
4. “Nishimatsu-kun and Architectural Senpai, Hayate Nishimatsu” edition (6 seconds): https://youtu.be/71hwbMA8alc
5. “Nishimatsu-kun and Architectural Senpai Ninpo” (6 seconds): https://youtu.be/GF_5eGDWtHs

Special site: https://www.nishimatsu.co.jp/cm/

■ Press release source - Nishimatsu Construction Co., Ltd.
https://companydata.tsujigawa.com/company/8010401021454/