Dai-Yoshi Hokuetsu Bank, Inc. (formerly known as Dai-Yoshi Bank, Inc.)

Daishi Hokuetsu Bank, Ltd. is a local bank in Japan and its head office is located in Chuo Ward, Niigata City, Niigata Prefecture. It is a wholly owned subsidiary of Daihokuetsu Financial Group (Day Hokuetsu FG).

overview

Dai-4 Hokuetsu Bank was established on January 1, 2021 through the merger of Dai-4 Bank (head office: Niigata City, Niigata Prefecture) and Hokuetsu Bank (head office: Nagaoka City, Niigata Prefecture). As a corporate entity, it inherits Dai-Day Bank and continues to use the bank code. Before the merger, the two banks held the number one and second largest market share in Niigata Prefecture, and had been in competitive relationships for many years, but in response to changes in the business environment due to low interest rates and population decline, they established the holding company Dai-4 Hokuetsu Financial Group in 2018 and implemented business integration. After that, the merger was completed in 2021 after undergoing a two-year comprehensive driving test.

Management Strategy

After the merger, Dai-Yoshi Hokuetsu Bank announced plans to merge and close stores and cut approximately 51 branches. This aimed to reduce costs by 10 billion yen over two years. In a main bank survey conducted by Teikoku Databank in 2019 on companies in Niigata Prefecture, Daikoku Bank's share reached 56%, significantly surpassing Daiko Bank (11%), the second-largest regional bank.

In addition, Dai-4 Hokuetsu Bank will join the TSUBASA Alliance, which aims to collaborate with local banks, and on December 2, 2021, the Gunma 4 Hokuetsu Alliance was signed with Gunma Bank. We are promoting cooperation in areas such as tourism and product promotion, regional revitalization, business succession, M&A support, and business matching in Niigata and Gunma prefectures.

Recent efforts

From April 2024, the Fourth Hokuetsu Financial Group's "Third Medium-Term Management Plan" was launched, adopting the concept of "double materiality." In addition to financial issues, the company aims to simultaneously resolve environmental and social issues, and its basic strategies are "expanding the group's comprehensive capabilities," "pursuing productivity," "improving human capital value," and "deepening risk management." In addition, the company has announced a policy to make the most of its TSUBASA Alliance and the Gunma and Fourth Hokuetsu Alliance, contributing to the development of the local economy and sustainable growth.

Health management

Hokuetsu Bank has been certified as a "Health Management Excellent Corporation (White 500)" by the Ministry of Economy, Trade and Industry, and has been selected continuously from 2020 to 2024. Before the merger, Daisuke Bank also obtained the same certification in 2018 and 2019.

Business environment and future prospects

As population decline accelerates due to the declining birthrate and aging population, the business environment surrounding Dai-Yoshi Hokuetsu Bank is undergoing major changes. Furthermore, advances in digital technologies such as generator AI have led to an increase in entry into the financial sector from different industries, and competition is intensifying. In order to respond to this situation, Dai-ichi Hokuetsu Bank aims to achieve sustainable growth through strengthening its management base and contributing to the local economy.