au Jibun Bank Co., Ltd. (formerly known as Jibun Bank Co., Ltd.)

au Jibun Bank Corporation (Au Jibun Bank Corporation) is a Japanese online bank and is a wholly owned subsidiary of au Financial Holdings Co., Ltd., a financial holding company of KDDI. It was founded in 2008 with a joint investment between Mitsubishi UFJ Bank (then the Bank of Tokyo-Mitsubishi UFJ) and KDDI, and in 2020 it was changed to its current business name. At the end of January 2025, au Financial Holdings acquired all of its interests in Mitsubishi UFJ Bank and became a wholly owned subsidiary, but its collaboration with Mitsubishi UFJ Financial Group (MUFG) is maintained.

overview

au Jibun Bank is an Internet-only bank that is characterized by its services mainly focusing on mobile devices. In collaboration with the KDDI Group, we provide financial services for au users as well as expanding a wide range of banking services for individuals, including deposit, loans and payment services.

History

Establishment and early development

The Bank's plan was carried out as part of Mitsubishi UFJ Bank's retail strategy, with the business integration of the former Tokyo Mitsubishi Bank and the former UFJ Bank (announced in 2004). It was led by Nakai Masato (Mitsubishi Tokyo-UFJ Bank) and was established over three years of planning and two years of preparation.

On May 25th, 2006, Mobile Net Bank Establishment Investigation Corporation was established as a preparatory company for the establishment of a bank, with Miyajima Takao (from Tokyo-Mitsubishi UFJ Bank) becoming CEO and Terazaki Kenichi (from KDDI) becoming vice president.

On June 9th, 2008, the preliminary examination of the banking license was completed and the company name was changed to "Jibun Bank Co., Ltd.". He obtained his banking license on June 17th of the same year, and began operating on June 26th, providing services to customers from July 17th. The name "Jibun Bank" was selected by Nakai Masato (the then president) from candidates such as "My Bank" and "My Bank" based on the concept of "My Bank."

Strengthening collaboration with KDDI and expanding services

In November 2008, the company acquired the partnership with KDDI THE CARD and converted it to "au Jibun Card." In 2012, the company acquired the consumer finance cash One business, which was absorbed by Acom, a subsidiary of MUFG, through a company split and developed it as a "self-loan."

On May 12, 2014, they announced the "Premium Bank for au," an account bonus program for au users, in collaboration with KDDI and Okinawa Cellular Telephone. Services began sequentially from May 21st of the same year. On June 14th, 2015, we began offering a "smartphone authentication service" to prevent fraudulent transfers.

Changed trade name and became a wholly owned subsidiary

In April 2019, KDDI's holding company became "au Financial Holdings Co., Ltd.", and on February 9, 2020 the company changed its name to "au Jibun Bank Co., Ltd.". At the end of January 2025, au Financial Holdings acquired all of its shares in Mitsubishi UFJ Bank and became a wholly owned subsidiary. However, the collaboration with MUFG continues.

Business content

au Jibun Bank operates the following businesses, focusing on financial services for individuals:

• Deposit services (regular deposits, time deposits, etc.)
• Payment service (transfer, direct debit, smartphone payment compatible)
• Loan services (mortgages, personal loans, etc.)
• Investment and Asset Management (foreign currency deposits, FX, investment trusts)
• Collaboration with au economic zone (collaboration services with au PAY and au Kabucom Securities)

In collaboration with the KDDI Group, we are building a business model specializing in preferential measures for au users and smartphone financial services.